Case Solution
- The Growth Dilemma at Grameen Koota
- ING Bank of Canada (A): Launch of a Direct Bank
- Howard, Shea & Chan Asset Management (C)
- Launch of mbanx
- Smartex: An Electronic Cash System
- Howard, Shea & Chan Asset Management (A)
- Branding Citigroup's Consumer Business
- Vanguard Group Television Commercials, Video
- Progressive Insurance
- Bank of America: Mobile Banking (Abridged)
- Merrill Lynch: Integrated Choice, Supplement
- Dunia Finance LLC (A)
- Charles Schwab Corp.: Introducing a New Brand
- First Direct: Branchless Banking
- Matt Coffin
- Howard, Shea & Chan Asset Management (D): Sales Presentation
- Peabody Simpson at the Crossroads
- AIA-JF Green Fund--Differentiation in Funds Market
- Howard, Shea & Chan Asset Management (B)
- Banking on Social Media (A)
- Goldman Sachs: Anchoring Standards After the Financial Crisis
- Vincor: Project Twist
- Giovanni Buton: International Marketing Strategy
- Nestle S.A.: International Marketing (B)
- Tartans in Thailand: Pernod Ricard's Thai Whiskey War of 2007
- Pop Shoppe (B)
- Russian Standard
- Global Branding of Stella Artois
- Terry's Group: Designing Novelty Chocolates
- Annie's: Growing Organically
- Pizza Public Co. Ltd., Thailand (D)
- ArArAt Brandy: Transforming a Legend into a Modern Icon
- Kirin Brewery Co. Ltd. (D)
- Gardenburger Advertising Strategy (A)
- Goodyear: The Aquatred Launch (Condensed)
- Henkel KGaA: Detergents Division
- JSW Shoppe - A Unique Distribution Model for Branded Steel
- Calvin Klein, Inc. vs. Warnaco Group, Inc.
- Goodyear: The Aquatred Launch, Spanish Version
- Cause-Related Marketing: 3M as a Corporate Sponsor of the Canadian Breast Cancer Foundation
- Hiperbaric: B2B 2.0
- Novozymes/Henrik Meyer, V.P. of Marketing and Business Development, Novozymes, Video Supplement
- Royal DSM (C): Taking Marketing & Sales Excellence to the Next Level
- Rohm and Haas (B): 1989 Update on Kathon MWX
- Litehouse Foods: The Glass Dilemma
- Henkel Group: Umbrella Branding and Globalization Decisions
- General Electric Plastics: Organizing the Marketing Function, Spanish Version
- Doosan Infracore International: Portable Power Brand Transformation (A)
- Clark Material Handling Group-Overseas: Brazilian Product Strategy (A&B) (Condensed)
- BASF: Corporate Advertising for 1992
- Mother Dairy: Creating a National Footprint
- Colgate-Palmolive: Cleopatra
- Fabtek (B)
- Avon Co.
- Clark Material Handling Group-Overseas: Brazilian Product Strategy (D)
- Idea Village (A)
- Inventec Corp.
- Doosan Infracore International: Portable Power Brand Transformation (B)
- Augat Electronics Inc.
- Vanity Fair Mills: Market Response System
- Tetra Pak (A): The Challenge of Intimacy with a Key Customer
- Godrej Chotukool: A Cooling Solution for Mass Markets
- Planning the Canadian Introduction of the "New" Pantene
- Chinese Fireworks Industry - Revised
- Worldwide Equipment (China) Ltd.: A Sales Performance Dilemma
- Alto Chemicals Europe (A)
- Customer Lifetime Valuation: Sotarg Inkjet Printers - A Brief Exercise
- Maruti Suzuki India Limited: Marketing
- Carlyle Japan (B)
- Pitch Yourself!, Spanish Version
- Value Chain Migration at Infosys (A)
- Microsoft Canada: Marketing Xbox
- Perelson Weiner LLP
- Biocon: Interview with Dr. Kiran Mazumdar Shaw, CEO, Video
- CUC and HFS: Corporate Identity for a "Merger of Equals"
- Building Brand Infosys
- C-Car
- InvestorSoft
- Erox Corp.: Leverage Marketing
- Dexit--A Marketing Opportunity
- Himalaya Shampoo: Building a Differentiated Brand Image
- Egghead to Egghead.com (A)
- Gap, Inc.: Building a Brand
- Roly International: Consumer Licensed Products in China
- Cole and Parker: Socks that Start Businesses
- The Krem Spacemaker Coffeemaker
- Imagicast
- J.C. Penney's 'Fair and Square' Strategy (C): Back to the Future
- Chapters.ca
- Herborist, Chinese Version
- Black & Decker Corp. (B): "Operation Sudden Impact"
- Moiselle: Pret-a-Porter Hong Kong Style
- Workbench Pricing Strategy
- Milford Industries (A), Spanish Version
- Siemens AG: Key Account Management
- Interactive Technologies and Relationship Marketing Strategies, Spanish Version
- Elie Saab: Growth of a Global Luxury Brand
- Alessi: Evolution of an Italian Design Factory (A), Spanish Version
- Ron Johnson: Retail at Target, Apple, and J.C. Penney
- Kindle Fire: Amazon's Heated Battle for the Tablet Market
- Reynolds Metals Co.: Consumer Products Division
- Old Spice: Repeating Success in the Face of Competitive Threat
- Shanghai Tang: The First Global Chinese Luxury Brand?
- Levi's at Wal-Mart?
- Angels and Devils: Best Buy's New Customer Approach (A), Spanish Version
- Hilti France: Strategy Implementation (A)
- Suave, Spanish Version
- Dupont (A): Understanding the Customer's Activity Cycle
- Webvan: Groceries on the Internet
- Grupo Elektra, Spanish Version
- Talbots: A Classic
- Milford Industries (B), Spanish Version
- Gillette Personal Care Division: Marketing Planning and Control, Spanish Version
- Hartmann Luggage Co.: Price Promotion Policy, Spanish Version
- Ito Yokado, Spanish Version
- Note on the Microwave Oven Industry
- Marks and Spencer Enters China
- Strategic Planning at Apple Inc.
- Eastman Kodak Co.: Funtime Film
- Petite Playthings, Inc.--1984 (A)
- Procter & Gamble Canada: Developing Scope Advertising Copy
- Office Depot, Inc.: Business Transformation (A)
- Ombre, Tie-Dye, Splat Hair: Trends or Fads? "Pull" and "Push" Social Media Strategies at L'Oréal Paris
- Amway in China (A): A New Business Model
- Wholesale Club Industry
- Mary Kay Cosmetics, Inc.: Marketing Communications
- Compaq Computer: Focus Groups
- Alessi: Evolution of an Italian Design Factory (C), Spanish Version
- Manchester Products: A Brand Transition Challenge, Spanish Version
- Kuhn Flowers
- Lowe's
- Nike, Inc. in the 1990s (B): Strategy and Management Changes--1993-94, Spanish Version
- United Colors of Benetton
- Ten Thousand Villages of Cincinnati: The First Year and Beyond
- Note on Managing the Value Chain: Governance, Location, and Firm Scope Decisions
- Idea Village (C)
- Future of Avon's China: Direct Sales, Retail Sales or Both
- Note on the Value Chain: A Framework for Analyzing Firm Activities
- Reebok Commercials--1988, Video
- Pan Boricua: Developing a Market Strategy for the Hispanic Market in the United States
- CardSwap: Converting Unwanted Gift Cards into Cash
- HP Consumer Products Business Organization: Distributing Printers via the Internet, Spanish Version
- Paydiant
- Campbell's Soup Company
- YOC AG: Integrating the Mobile Phone into the Marketing Mix
- Sociable Labs A
- Spencer's Retail Limited: Repositioning in a Changing Retail Environment
- Icebreaker: The US Entry Decision
- Note on Retail Economics
- Pahalwan's: Need for a New Marketing Strategy
- Developing a New Smartphone Application: UrbanBaby
- Brita Products Co., Spanish Version
- Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry
- Principles for User Design of Customized Products
- Rediscovering Market Niches in a Traditional Industry
- Morris Alper & Sons, Inc. (C): Introduction to Video 1
- Better World Books
- Flare Fragrances Company, Inc: Analyzing Growth Opportunities (Brief Case)
- Vans: Skating on Air
- EMDICO (A)
- Indigo Books & Music Inc.: Optimizing Its Loyalty Program
- Incredible Universe
- Sociable Labs B
- Dubai Duty Free
- Sears, Roebuck and Co.
- Eventbrite: Market Sizing, Competitive Analysis, and Fundraising
- MEM Co., Inc.: English Leather
- Compaq Computer: Consumer Notebook Group, Portuguese Version
- Best Buy Co., Inc.: Customer-Centricity
- Value Pricing at Procter & Gamble (B)
- Fiyta--The Case of a Chinese Watch Company, Chinese Version
- Note on Sensing Opportunity
- Idea Village (B)
- Parker & Pine
- Catalina Marketing Corp.
- XYLYS: Exploring Consumer Perception about Premium Watches in the Indian Context
- H-E-B Own Brands
- Astra Sports, Inc. (A)
- Gillette Safety Razor Division: Blank Cassette Project
- LG Electronics Inc.: Making Waves in the North American Market for Washing Machines
- Procter & Gamble Co. (B)
- Note on Exploring the Value Chain of Branded Fashion Goods
- Selling CFLs at Wal-Mart, Epilogue
- Black & Decker Corp. (D): DeWalt Opportunities in Europe and Japan
- Customer Loyalty Schemes in the Retail Sector
- Fieldcrest Division of Fieldcrest Mills, Inc.: Compensation System for Field Sales Representatives
- Positioning
- Egghead to Egghead.com (B)
- An Irate Distributor: The Question of Profitability
- G.I. JOE: Marketing an Icon
- Johnson Wax: Enhance (B)
- Renova Toilet Paper: Escaping the Commoditization Trap - Abridged
- Victory Supermarkets: Expansion Strategy?
- Dell Computer: Business to Business Over the Web in 2001
- Pennzoil-Quaker State Canada: The One-to-One Decision (B)
- Kao Corp., Spanish Version
- Clearwater Seafoods - B2C in China
- King-Size Co.
- Note on Communicating Incentives to Buy at Retail
- Studio, Spanish Version
- Nike, Inc. in the 1990s (A): New Directions
- Swiss Army: Diversifying into the Fragrance Business
- Chipman-Union, Inc.: Odor-Eaters Socks
- Web Strategies and Site Traffic Generation
- Procter & Gamble: Always Russia, Spanish Version
- Natura: Expanding Beyond Latin America
- Compaq Computer: Focus Groups 1 and 2, Video Transcript, Spanish Version
- Wal-Mart's Global Women's Economic Empowerment Initiative Exhibit - Supplement
- Hart Schaffner & Marx: The Market for Separately Ticketed Suits
- Surfside Leisurescapes
- Morris Alper & Sons, Inc. (D): Introduction to Video 2
- Wal-Mart Neighborhood Markets
- Princessa Beauty Products
- Alessi: Evolution of an Italian Design Factory (B)
- Hengdeli: The Art of Coexistence
- ICA: Changing the Supermarket Business, One Screen at a Time
- Ito-Yokado: The Challenge of Apparel
- Joyoung Soymilk Maker: Segmentation, Targeting, and Positioning
- Brioni
- Parisian Revival
- Consolidated Foods Corp. (A)
- South African Breweries International: Devising a China Market Strategy
- Shoppers' Stop Group (SSG)
- Black & Decker Corp.: Spacemaker Plus Coffeemaker (A)
- Net.Genesis, Inc.
- Friend Bank: The Time for Hope (Abridged)
- Southern Chair Company: No Time for Sitting Around!
- Procter & Gamble Canada (B): The Canadian MDO
- Managing the Competition: Category Captaincy on the Frozen Food Aisle
- Tom Muccio: Negotiating the P&G Relationship with Wal-Mart (A)
- Sustainability at Siemens
- Costco Companies, Inc.
- Ledals Redistributor: Enacting Policies that Frustrate Salespeople and Customers
- Gentera: Beyond Microcredit
- Mountain Equipment Co-op: Digital Strategy
- Visa Inc.: Accounting for Marketing
- National Dairy: Defending Market Leadership
- HP: The Computer is Personal Again
- Immigrant Entrepreneurship: Bringing Yanjing Beer to Canada
- Tesco PLC: Fresh & Easy in the United States
- Raga and Tanishq - Symbolic Linkages between Brands (The Indian Context)
- Jewellworld.com--Online Jewelry Shopping in China
- Mary Kay Inc.: Asian Market Entry (B)
- ZARA
- Koc Holding: Arcelik White Goods, Spanish Version
- Palliser Furniture Ltd.
- Banking on Social Media (B)
- Shopping Online for Freedom, Control, and Fun
- Compaq Computer: Focus Groups 1 and 2, Video
- Dell Online, Spanish Version
- Note on Marketing and the Internet
- Uncovering Patterns in Cybershopping
- Target Corporation: Maintaining Relevance in the 21st Century Gaming Market
- Making a Market: eBay, StubHub, and Swaptree
- Search Engine Optimization (SEO)
- Framework for Customer Relationship Management
- Adidas' Human Rights Policy and Euro 2000
- Wal-Mart's Global Women's Economic Empowerment Initiative
- Data Mining: On the Trail to Marketing Gold
- Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?
- Maria Sharapova: Marketing a Champion (A)
- Coming Era of "Brand in the Hand" Marketing
- Nectar: Making Loyalty Pay
- Customer Relationship Management at Capital One (UK), Condensed
- Customer Relationship Management at Capital One (UK)
- Interactive Marketing: Exploiting the Age of Addressability
- Concept Devices, Inc.: International Market Entry
- DataXu: Selling Ad Tech
- Managing Marketing Data at Allstate
- Balancing customer privacy, secrets, and surveillance: Insights and management
- Stories That Deliver Business Insights
- Digital Marketing Strategy, Course Overview Note
- Improving Customer Engagement at VMWare through Analytics
- Machine Learning Algorithms to Drive CRM in the Online E-Commerce Site at VMWare
- Oversight Systems
- The Metrics That Marketers Muddle
- TiVo Segmentation Analytics
- Maxim in India A
- Target Stores: The Hunt for "Unvolunteered Truths"
- Thunderbird-Improving the Online Experience Web Performance Analytics
- Rethinking Analysis: The Insight-Driven Organization
- Generating Perceptual Maps from Social Media Data
- Marketing Metrics: Note for Marketing Managers
- Implementing Marketing Analytics
- The High Price of Customer Satisfaction
- A Resource-Allocation Perspective for Marketing Analytics
- Volkswagen in India
- Paid Search Advertising
- Logistic Regression
- Multiple Regression and Marketing-Mix Models
- 1920 Evil Returns - Bollywood and Social Media Marketing
- Catalina in the Digital Age
- When Giving Your Customers Less Is More
- Consumer Choice between House Brands and National Brands in Detergent Purchases at Reliance Retail
- Online Ad Targeting at Thunderbird
- Dr. Tim's Premium All Natural Pet Food: Growth Options and Web Analytics Insights
- BabyCenter: Creating a Social Brand
- Google AdWords
- Online Metrics: What Are You Measuring and Why?
- EMC2: Delivering Customer Centricity
- Sony and the JK Wedding Dance
- The Prediction Lover's Handbook
- What People Want (and How to Predict It)
- Implementing Sales Force Automation at Quantum Technology
- A Plan to Invent the Marketing We Need Today
- Intelliseek
- Methods for Producing Perceptual Maps from Data
- From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem (Abridged)
- Chicago and the Array of Things: A Fitness Tracker for the City
- Castlight Health: Disrupting the Health Care Industry
- Building a Social Media Culture at Dell
- Developing a Marketing Technology Blueprint
- Netflix Inc.: The Second Act - Moving Into Streaming
- AnswerDash (Abridged)
- Build Your Brand with Social Media: How to Get Started Using Twitter
- Social Media Marketing
- BRF
- The Branding of Club Atlético de Madrid: Local or Global?
- Volkswagen India: Das Auto Digitally
- MilkMade Ice Cream: Running A Successful Crowdfunding Campaign
- CoCubes.com: Connecting Colleges (to) Companies
- Social media and related technology: Drivers of change in managing the contemporary sales force
- Digital marketing and social media: Why bother?
- Wipro Consumer Care: Merchandising for Success
- USAA in the Digital World
- Dainik Bhaskar Group: Aspiring Growth
- Global Development Network: Communicating Agricultural Policy Research
- Beyond the 4Ps: A New Marketing Paradigm Emerges
- Diageo: Innovating for Africa
- Reinventing Adobe
- Why Customer Participation Matters
- Freemium Pricing at Dropbox
- PLBsearch: Growing with LinkedIn
- All Pain, no Gain? Why Adopting Sales Force Automation Tools is Insufficient for Performance Improvement
- Cocubes.com Connecting. Colleges. Companies
- Nielsen: Market Research for Pantene
- BabbaCo
- Global Brand Management: Best Practices and Learnings from Efforts to Build the Business "Over There
- YouPostIt! Communicating the Value of a New Business
- Search Engine Marketing (SEM)
- Internet Marketing
- Note on Neuromarketing
- Motorcowboy: Getting a Foot in the Door (A)
- Motorcowboy: Getting a Foot in the Door (B)
- Exercise on Estimation
- Research Methods in Marketing: Survey Research
- Ocean Spray Cranberries, Inc. (A)
- Pampers: The Launch of Pampers Rash Guard (A)
- George's Revised Forecasts
- Ocean Spray Cranberries, Inc. (B)
- Brand Equity
- Red Force Labs: Securing Online Transactions, at What Price?
- Finale - Just Desserts
- Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
- Southwest Airlines (D)
- Beingmate
- reMarkable: e-Writing the Future
- Monte-Carlo Weddings (Abridged)
- Under Armour's Willful Digital Moves
- What Are Your Signature Stories?
- With a Little Help from "Nuestros Amigos": Hispanics and Kidney Transplants
- Choosing the Right Metrics for Listerine Brand Management in Brazil
- Janalakshmi Financial Services' HR Dilemma
- Cyberdyne: A Leap to the Future
- Maruti Suzuki India: Defending Market Leadership in the A-segment
- Cerveceria Polar: The Bear Awakens
- David's Bridal: Customer Relationship Management in the Digital Age
- Mobile Marketing Strategy
- The misplaced controversy about internal consumption: Not just a direct selling phenomenon
- Creating Online Videos That Engage Viewers
- Social media and human need satisfaction: Implications for social media marketing
- American Well: The DTC Decision
- On Your Bike! Using Marketing Mix to Drive Successful Bicycle Sharing Programs in Europe
- Target Canada
- CJ E&M: Creating a K-Culture in the U.S.
- Monte-Carlo Weddings
- Korra Dancewear
- Fundación Bringas Hahgenbeck (FBH): Serving the Needs of Mexican Senior Citizens
- Note on Mobile HealthCare
- Strongest Families
- Mission Produce
- Utilizing the Access Value of Customers
- Learning from Extreme Consumers
- Vogue: Defining the Culture of Fashion
- Marquee: Reinventing the Business of Nightlife
- Experience! The Finger Lakes: The Groupon Partnership Decision
- Coupa
- Singapore Metals Limited
- Juan Valdez: Innovation in Caffeination
- SUPERIOR SAVINGS BANK'S NEW LOCATION DECISION: IS LESS MORE?
- Pixar Versus DreamWorks: Animating Creative Strategies
- Can You Hear Me Now? Learning from Customer Stories
- FIJI Water: Carbon Negative?
- Hindustan Unilever's 'Pureit' Water Purifier
- Teksavvy Solutions Incorporated
- Oral Rehydration Therapy
- Herborist
- Major League Baseball Advanced Media: America's Pastime Goes Digital
- Milwaukee (B4): David Garman, Dean, School of Freshwater Sciences, University of Wisconsin-Milwaukee
- Milwaukee (A): Making of a World Water Hub
- Milwaukee (B): Civic Leaders
- Milwaukee (B2): Thomas Barrett, Mayor of City of Milwaukee
- Milwaukee (B3): Paul Jones, CEO, A. O. Smith and Co-chair, Water Council
- Milwaukee (B5): James Godsil, Co-Founder, Sweet Water Organics
- Milwaukee (B6): Michael Lovell, Chancellor, University of Wisconsin-Milwaukee
- Milwaukee (B7): Rocky Marcoux, Commissioner of City Development, City of Milwaukee
- Milwaukee (B8): Richard Meeusen, CEO, Badger Meter and Co-chair, Water Council
- Milwaukee (B9): Julia Taylor, President, Greater Milwaukee Committee
- The Change Wheel: Elements of Systemic Change and How to Get Change Rolling
- Coca-Cola on Facebook
- Repositioning CARE USA
- Kenny Kahn at Muzak (A)
- Kenny Kahn at Muzak (B)
- Bancaja: Developing Customer Intelligence (B)
- Kansai Digital Phone: Zutto, Gaining Japanese Loyalty
- Egghead to Egghead.com (A), Portuguese Version
- Egghead to Egghead.com (B), Portuguese Version
- If You Can't Beat Them, Let Them Join: The Development of Strategies to Foster Consumers' Co-Creative Practices
- Brand Portfolio Strategy and Brand Architecture
- Marketing Meets Web 2.0, Social Media, and Creative Consumers: Implications for International Marketing Strategy
- Pricing Strategy at Officenet Staples
- Tailoring Your Strategy to Fit the Culture
- Positioning: The Essence of Marketing Strategy
- Marketing Input and Innovation Strategy
- BRITA: In Search of a Winning Strategy
- Choosing the Right Green Marketing Strategy
- Old Company, Modern Marketing Strategy: Lessons from Lee Kum Kee
- Customer Management Strategy in Business Markets
- Pricing Strategy and the Net
- Marketing Strategy--An Overview
- Supermercados Disco: Regional Strategy
- Managing Brands for the Long Run: Effective Brand Reinforcement and Revitalization Strategies
- Interactive Technologies and Relationship Marketing Strategies
- Changing Channels: The Impact of the Internet on Distribution Strategy
- Note on Marketing Strategy
- Strategic Sales Management: A Boardroom Issue
- Marketing Strategy Formulation
- Industrial Marketing Strategy--An Overview
- Smartick vs. Khan Academy: A Marketing Strategy for Moving Free Users to a Paying Model
- The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales
- Canadian Western Agribition: Beefing up the Growth Strategy
- Indraprastha Cold Storage Ltd: Value Added Strategy in an Emerging Market
- J. C. Penney: The "Think Big" Strategy
- The Seven Questions of Marketing Strategy
- The Obama Campaign Strategy
- Nashville Predators: Marketing Strategy for an NHL Franchise
- Product-Line Strategy at Porsche: The Effect of New Models on the Porsche Brand and the 911
- Bridge the Gap Between Strategy and Tactics with the Magic Matrix
- Managing Co-Branding Strategies: Global Brands into Local Markets
- Rohm and Haas (A): New Product Marketing Strategy, Spanish Version
- Proven Strategies for New Market Mastery
- Styling Strategy
- Hilti France: Strategy Implementation (B)
- CVS: The Web Strategy
- Nike, Inc. in the 1990s (B): Strategy and Management Changes--1993-94
- Ad Council's AIDS Campaign (A): Advertising Strategy
- Nissan Motor Co. Ltd.: Marketing Strategy for the European Market
- Marketing Strategy
- Harley-Davidson: Marketing Strategy for Motorcycles--1977
- Note on Pricing Strategies for Industrial Products
- What's New About New Media? How Multi-Channel Networks Work With Content Creators
- Limits to Growing Customer Value: Being Squeezed Between the Past and the Future
- How to Identify the Best Customers for Your Business
- Leadership Forum: Sustainability Now!
- Keurig: From David to Goliath: The Challenge of Gaining and Maintaining Marketplace Leadership
- Sustainable Marketing Leadership
- First to Market, First to Fail? Real Causes of Enduring Market Leadership
- Realigning Sales Territories at Garrick Oil and Lubricants
- Moving the World Forward: The Quest for a New Equilibrium
- Thought Leader Interview: Paul Osterman
- Lance Armstrong and Livestrong Foundation: Rising Again After the Fall
- Olam: On a New Course
- The Beauty of Sorbet
- Absolut Vodka: The Spirit of a Brand
- Religion in the Workplace: A Managerial Outline for Navigating the Law at the Intersection of Business and Religion
- The Fashion Channel, Portuguese Version
- Functional Integration: Getting All the Troops to Work Together, Spanish Version
- Akbank: Options in Digital Banking, Chinese Version
- Porsche: The Cayenne Launch, Portuguese Version
- Yum! China, Spanish Version
- Stealth Marketing: How to Reach Consumers Surreptitiously
- Computron, Inc. (2006)
- Sales Force Integration at FedEx (C)
- Business performance and social media: Love or hate?
- Mutti S.p.a.
- Ford Motor Co.: Changing the Dealer Culture
- Altius Golf and the Fighter Brand, Spanish Version
- Corporate Positioning: How to Assess--and Build--A Company's Reputation
- The Market Within: A Marketing approach to creating and developing High-Value employment relationships
- Creating the Customer-Centric Team: Coordinating Sales & Marketing
- U.S. Pioneer Electronics Corp.
- What Is Industrial Marketing?
- The New York Times Paywall, Chinese Version
- Apple Computer, Inc.: Think Different, Think Online Music
- Note on Consumer Market Segmentation, Spanish Version
- The Clorox Company: Leveraging Green for Growth
- Steinway & Sons: Buying a Legend (A)
- Starbucks' Loyalty Reigns
- Redirecting Direct Selling: High-Touch Embraces High-Tech
- Hulu: An Evil Plot to Destroy the World?, Spanish Version
- How Advertising Works
- Scope and Challenge of Business-to-Business Marketing
- Infinet Communications Inc. (C)
- Rana Plaza (C): Primark and Victim Compensation
- Hunter Business Group: TeamTBA
- HootSuite: Monetizing the Social Media Dashboard
- Healthymagination at GE Healthcare Systems, Spanish Version
- Personal Selling and Sales Management, Portuguese Version
- Note on Marketing Arithmetic and Related Marketing Terms, Answers to Exercises
- New Product Commercialization: Common Mistakes
- Mauboussin Japan: A French Gem in Asia
- Harvard Business School Executive Education: Balancing Online and Offline Marketing
- Analyzing Consumer Perceptions
- Infinet Communications (D)
- Nike Football: World Cup 2010 South Africa, Portuguese Version
- Birth of the Swatch, Spanish Version
- How Focused Identities Can help Brands Navigate A Changing Media Landscape
- JWT China: Advertising for the New Chinese Consumer
- Principles of Pricing
- Wal-Mart Tries on Cheap Chic
- Rohm and Haas (A): New Product Marketing Strategy, Portuguese Version
- Sturm, Ruger & Co. and the Business of Guns
- Fortis Industries, Inc. (B), Spanish Version
- BMWFilms, Spanish Version
- Case for Brand Loyalty, Spanish Version
- Product Life Cycle
- Consumer Behavior Exercise (A), Spanish Version
- Viewing Brands in Multiple Dimensions
- Pepsi-Lipton Brisk
- Analyzing Consumer Preferences
- What Would Don Draper do? Rules for Restoring the Contemporary Agency Mojo
- Product Line Pricing
- The Alliance of Community-Based Pharmacy Owners of Puerto Rico: Challenging Competition from U.S. Chains
- Can You Measure the ROI of Your Social Media Marketing?
- The Case of Synthroid (A), Spanish Version
- Mountain Dew: Selecting New Creative, Chinese Version
- CRM: Profiting from Understanding Customer Needs
- Green Ox
- Marketing Chateau Margaux, Chinese Version
- Samsung Electronics Co.: Global Marketing Operations, Spanish Version
- Putting the 'Relationship' Back Into CRM
- Lincoln Financial Group (A), Spanish Version
- Note on Pricing, Spanish Version
- Saxonville Sausage, Spanish Version
- Making stickK Stick: The Business of Behavioral Economics, Spanish Version
- United Way of Massachusetts Bay
- C.W. Dixey & Son
- Customer Profitability
- Buy Low, Sell High: Creating and Extracting Customer Value by Enhancing Organizational Performance
- Three Faces of Consumer Promotions
- Route 11 Potato Chips
- Compaq Computer: Intel Inside?, Spanish Version
- Branding Yoga
- Marketing Mix
- Ford KA (B): The Early Results
- YouTube for Brands
- RCI Master Distributor: Evolution of Supplier Relationships
- Note on Writing Great Marketing Plans
- Conjoint Analysis: A Manager's Guide, Spanish Version
- TAEQ: Premium Lifestyle Private Brand B Grupo Exito Colombia
- Marketing Promotions
- Wind Mobile: Competing in the Canadian Telecom Industry
- Cumberland Metal Industries: Engineered Products Division--1980, Portuguese Version
- Granny's Goodies, Inc.
- Automotive Quality Reputation: Hard to Achieve, Hard to Lose, Still Harder to Win Back
- Pricing as a Strategic Capability
- Cabot Pharmaceuticals, Inc., Spanish Version
- Sales Force Integration at FedEx (E), Spanish Version
- Biopure Corp., Portuguese Version
- Laxmi Protein Products
- Citigroup: Re-Branding in 2007 (A)
- Grafica, Inc.: Winning the New Jersey Lottery (B)
- Toyota Recalls (B): Mr. Toyoda Goes to Washington, Spanish Version
- Keeping up with The Joneses: Stealth, secrets, and duplicity in marketing relationships
- Digital Angel, Spanish Version
- Strategic Sales Management: A Boardroom Issue, Spanish Version
- Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version
- Online Reputation Systems: How to Design One That Does What You Need
- Infinet Communications Inc. (A)
- Steinway & Sons: Buying a Legend (C)
- SaskTel
- Maple Leaf Simply Fresh (C )
- Amnesty International
- Designing Channels of Distribution, Spanish Version
- Attractors: Building Mountains in the Flat Landscape of the World Wide Web
- ANA (A)
- Barcelo Hotels and Resorts (A)
- Pricing Policy
- International Federation of Red Cross and Red Crescent Societies
- Black & Decker Corp. (A): Power Tools Division, Spanish Version
- Wildfire Interactive Inc. (B)
- Designing Marketing Experiments
- Product Innovation at Aguas Danone
- Magic Matrix: Products and Accounts
- Consumer Behavior Exercise (C), Chinese Version
- An Introduction to Business-to-Business Exchanges
- Measuring Price Promotion Effects - An Econometric Exercise in Measuring the Impact of Marketing Decision Making
- ANA (B)
- Experience! The Finger Lakes: The Groupon Partnership Decision (B)
- Toyota: Repositioning the Brand in Europe (A)
- Cause-Related Marketing: More Buck than Bang?
- Cottle-Taylor: Expanding the Oral Care Group in India, Spanish Version
- Optical Distortion, Inc. (A), Spanish Version
- IKEA Invades America, Spanish Version
- Martha Stewart Living Omnimedia (B), Spanish Version
- Ford KA (B): The Market Research
- ICI Colours: Fighting for the Customer
- Braun: The Syncro Shaver (B)
- Barco Projection Systems (D), Spanish Version
- Consumer Behavior Exercise (B), Spanish Version
- Adding Social Media to the Marketing Mix
- Strategic Use of Music in Marketing: A Selective Review
- The Problem With Online Ratings
- Siebel Systems: Anatomy of a Sale, Part 1, Portuguese Version
- Emotiv Systems, Inc.: It's the Thoughts that Count
- Reducing the Risks of New Product Development
- Introductory Note on Marketing Management
- Augmented Reality: Designing Immersive Experiences that Maximize Consumer Engagement
- Glossary of Marketing Terms
- Beyoncé
- HubSpot: Inbound Marketing and Web 2.0, Chinese Version
- The Case of Synthroid (A)
- Why Is My Sales Force Automation System Failing?
- From Volume to Value: Managing the Value-Add Reseller Channel at Cisco Systems
- Pricing: A Value-Based Approach
- Incentive Problems in a Software Company
- J.C. Penney's "Fair and Square" Pricing Strategy, Spanish Version
- Polyphonic HMI: Mixing Music and Math
- EFI, Inc. (A)
- Customer Profitability and Lifetime Value
- Sales Force Integration at FedEx (D)
- Lincoln Financial Group (B): Making LFD a Reality, Spanish Version
- Eureka Forbes Ltd.: Managing the Selling Effort (A) (Photonovel Version)
- Developing the Sales Force, Growing the Business: The Direct Selling Experience
- Mountain Man Brewing Co.: Bringing the Brand to Light, Spanish Version
- A Destabilizing Situation for Binatone: The Market for 1000W Stabilizers in Nigeria
- Using Design to Create Fiercely Loyal Customers
- Insulation Coating for Oil-Chemical Storage Tanks (B)
- Pricing as Entrepreneurial Behavior
- Performance-Based Pricing Is More Than Pricing
- Local Motors: Designed by the Crowd, Built by the Customer
- SmartOps Corporation: Forging Smart Alliances?
- Using Product Design Strategically to Create Deeper Consumer Connections
- Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug, Portuguese Version
- Cree Inc.: Introducing the LED Light Bulb, Spanish Version
- The Evolution of Selling
- Regal Electrogas: Price Leader or Price Follower
- The Apple iPhone (Abridged)
- Phillips Foods, Inc. - Introducing King Crab to the Trade
- Toyota Recalls (C): Bumpy Road Ahead
- Pitch Your Project!
- MINI USA: Finding a New Advertising Agency (A)
- Culinarian Cookware: Pondering Price Promotion
- Pricing: Design and Implementation
- What If ...?
- The London 2012 Olympic Games, Chinese Version
- The Case of Synthroid (B)
- Pricing Jonstan's
- Marketing Analysis Toolkit: Pricing and Profitability Analysis
- Tweeter etc.
- Tupelo Medical: Managing Price Erosion
- Sustaining Value
- Royal Corp.
- Customer Profit
- Brocade: Launching the Multiprotocol Router
- Ingersoll-Rand (C): Managing Multiple Channels--1987
- Nanosolar, Inc.
- Olympia Machine Company, Inc
- Southwest Airlines (A), Spanish Version
- James R. Steiner
- Note on Low-Tech Marketing Math
- Glass Egg Digital Media
- Buying Hardball, Playing Price
- Computervision-Japan (B)
- It's All About Sales
- Dashboard for Online Pricing
- Store Choice and Shopping Behavior: How Price Format Works
- Waters Chromatography Division: U.S. Field Sales (A)
- Procter & Gamble, Private-Label Brands, and the Wal-Mart Partnership (B)
- Clique Pens: The Writing Implements Division of U.S. Home, Spanish Version
- Citibank: Launching the Credit Card in Asia Pacific (B), Spanish Version
- Vocera Communications
- J.C. Penney's "Fair and Square" Strategy (Abridged), Spanish Version
- Wright Line, Inc. (B)
- Brooke Correll and Clos Du Val: Adventures in Napa Valley (C)
- To Increase Sales, Change the Way You Sell
- Atlantic Computer: A Bundle of Pricing Options, Portuguese Version
- Discovering Hidden Pricing Power
- Lexus and the USTR
- Fortis Industries, Inc. (C), Spanish Version
- Insulation Coating for Oil/Chemical Storage Tanks (A)
- Saks: Shocking the Fashion Industry Supply Chain
- Louis Vuitton Moet Hennessy: Expanding Brand Dominance in Asia
- Basic Quantitative Analysis for Marketing
- Design of Price and Advertising Elasticity Models
- The Customer-Focused Growth Project
- Legal Restrictions on Marketing Management, Introduction
- Hewlett-Packard--Computer Systems Organization: Selling to Enterprise Customers
- Ingersoll-Rand (B): Managing Multiple Channels--1986
- Managing Major Accounts
- Brooke Correll and Clos Du Val: Adventures in Napa Valley, Student Videos
- Progressive Insurance: Making Pay As You Drive a Snap for Consumers
- The Ford Fiesta, Chinese Version
- Procter & Gamble, Private-Label Brands, and the Wal-Mart Partnership (A) Condensed
- Peripheral Products Co.: The "Gray Market" for Disk Drives
- Managing Selling and the Salesperson, Spanish Version
- Samsung: Redefining a Brand
- BuildingBlocks International
- Channel Management
- Dominion Motors & Controls Ltd.
- The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues
- Wright Line, Inc. (A), Spanish Version
- Siebel Systems: Anatomy of a Sale, Part 2, Portuguese Version
- Hewlett-Packard (B)
- Brooke Correll and Clos Du Val: Adventures in Napa Valley (A) and (B) (Condensed)
- Battlefield Furniture Group, Inc.
- Precision Pricing for Profit in the New World Order: Increasing Customer Value, Pricing Latitude, and Profits
- Can Culture and Sports Revitalize Shopping Centers?
- Note on Behavioral Pricing
- EFI, Inc. (C)
- The Termination of U.S. Auto Dealerships in 2009
- MINI USA: Finding a New Advertising Agency (B)
- Milford Industries (A1)
- How to Address the Gray Market Threat Using Price Coordination
- Close Encounters of the Four Kinds: Managing Customers in a Rapidly Changing Environment
- Brooke Correll and Clos Du Val: Adventures in Napa Valley (B)
- Managing Sales Interfaces: An Introduction
- Commodity Busters: Be a Price Maker, Not a Price Taker!
- Howard, Shea & Chan Asset Management (D): Sales Presentation, Video
- EFI, Inc. (B)
- Fortis Industries, Inc. (A), Spanish Version
- Sell Yourself!
- Eureka Forbes Ltd.: Managing the Selling Effort (A)
- Legal Aspects of Pricing
- Beating Recession Fatigue Requires Right Diagnosis
- VERITAS 1999 (B): Integrating Sales Forces
- Sprint Sell to Close Sales Quickly
- Safe Water Project: Improving Access to Safe Water Through Innovative Sales and Distribution Models
- OptiGen
- Juan Valdez: Innovation in Caffeination, Spanish Version
- American Airlines' Value Pricing (C)
- Terumo (B)
- XM Satellite Radio (B)
- Progressive Insurance: Not Your Standard Insurance Story
- Angels and Devils: Best Buy's New Customer Approach (B), Spanish Version
- Voith Paper: Transforming Sales into Consulting Revenue, Video
- Land Rover North America, Inc., Chinese Version
- Amazon in 2016, Spanish Version
- Fabindia: Branding India's Artisanal Crafts for Mass Retail
- Retail Credit Scoring for Auto Finance Limited
- The Decline of Main Street, the Rise of Multichannel Retail
- Retail Relay (A)
- Future Shop: Retail Customer Research
- Note on Retail Organizations
- JCPenney: Back in Business
- But You Promised! Managing Consumers' Psychological Contracts
- PrettySecrets.com: Challenges of Selling Lingerie Online
- Everyone loves a secret: Why consumers value marketing secrets
- Analyzing the Success of "Retailers"
- La Martina: Leveraging Polo's Luxury Lifestyle
- Jimmy Choo
- Colgate-Palmolive Canada: Fighting for a Share of the Toothpaste Market
- Corporate communication, sustainability, and social media: It's not easy (really) being green
- Lululemon Athletica Inc.
- Advantage Food & Beverage Vending
- The Changed Legality of Resale Price Maintenance and Pricing Implications
- Pricing Games: Sony PlayStation and Microsoft Xbox
- Manchester Products: A Brand Transition Challenge
- Hindustan Lever at the Base of the Pyramid: Growth for the 21st Century
- Angels and Devils: Best Buy's New Customer Approach (B)
- Résonances (A): Selling Products or Dreams?
- Fresh and Wild: Growth without Losing your Soul
- King's Food Stores (A)
- King's Food Stores (B)
- Ferns N Petals: Flowering Through a Unique Franchising Model
- Glade - Nature's Scents
- Pregnancy Pack: Branding with AdWords
- Tesco Group Food
- The Kinkajou Bottle Cutter
- Advantage Food & Beverage Sales Representative
- Groupon for Local Businesses
- Abercrombie & #Fitchthehomeless
- Cargill India Pvt.Ltd.
- The PCDA Project of Doctors Without Borders-Spain
- Tchibo Ideas: Leveraging the creativity of customers
- Lady Gaga (B)
- Rebranding Gallagher
- Marquee: The Business of Nightlife
- A User-Centred Approach to Public Services (B)
- Marketing @ Microsoft: The Value of Customer Perception
- San Francisco Opera
- UltraRichMatch.com: Online Matrimony in India
- Evoe Spring Spa: A Positioning Dilemma
- Brand Israel: Marketing in Crisis
- S1 Corp.
- Godrej Security Solutions Ltd: Moving Consumers to Action
- USPS: The We Deliver Campaign (A)
- Kering: Luxury in the Digital World?
- The University of Wyoming Men's Basketball Team
- The WestJet Christmas Miracle (A)
- Weight Watchers Mexico
- The WestJet Christmas Miracle (B)
- Canadian Tire Multiple Channel Retailing
- Crescent Pure
- Gillette Co.: Dry Idea Advertising (A), Video Introduction
- Perrier Relaunch, Spanish Version
- Gillette Co.: Dry Idea Advertising (B), Video Introduction
- Greydollarfella: An Endangered Species or a Market Opportunity?
- Word of Mouth Marketing: SheSpeaks
- Boston Fights Drugs (B): Converting Research to Action
- Interep National Radio Sales, Inc.
- Grafica, Inc.: Winning the New Jersey Lottery (A)
- MathSoft, Inc. (B)
- Consolidated Foods Corp. (B)
- Communications Policy
- Rossin Greenberg Seronick & Hill, Inc. (B)
- Eyeblaster: Enabling the Next Generation of Online Advertising, Spanish Version
- yesmail.com
- Role of Differentiation in Markets Driven by Advertising
- Public Relations Comes of Age
- CVS Health: Promoting Drug Adherence
- Fidelity Incorporated: Pricing the Fidelity Blue Chip Growth Fund
- Land Rover North America, Inc., Video
- DoubleClick Buys Abacus (A)
- Intel Commercials, Video
- How to Better Value Branded Businesses
- BP Oil International (C): Brand Image Program
- American Legacy: Beyond the Truth Campaign
- Paid Search: The Innovation that Changed the Web
- Using Social Media Data to Track the Effectiveness of a Communications Campaign
- Rossin Greenberg Seronick & Hill, Inc. (C)
- Integrated Marketing Communications
- Philip Morris Companies' "Bill of Rights" Sponsorship Program, Responses
- WorldCom "generation d"
- Suzuki Samurai, Supplement
- Boston Fights Drugs (A): Designing Communications Research, Spanish Version
- Boston Fights Drugs, Video
- Coca-Cola: Liquid and Linked
- Western Fitness
- Dumb Ways To Die: Advertising Train Safety (A)
- Adios Junk Mail
- Hewlett-Packard (A)
- Rossin Greenberg Seronick & Hill, Inc. (A)
- British Airways: "Go for It, America!" Promotion (B)
- Siemens Corp. (B): Corporate Advertising for 1996
- Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign
- Siemens Corp. (A): Corporate Advertising for 1992
- Dumb Ways To Die: Advertising Train Safety (C)
- ECM Group: Improving Global Marketing Productivity
- Gillette Co.: Dry Idea Advertising (C), Video
- G. Heileman Brewing Co. (B): The "Nightline" Decision
- Matchstick Inc.: Word of Mouth Marketing (B)
- BP Oil International: Brand Image Program (B)
- Bronner Slosberg Humphrey
- Gardenburger Advertising Strategy (B)
- G. Heileman Brewing Co. (C): Public Controversy Over PowerMaster
- Gillette Co.: Dry Idea Advertising (B), Video
- E-Cigarettes: Marketing Versus Public Health
- Dumb Ways To Die: Advertising Train Safety (B)
- DoubleClick Buys Abacus (B)
- Gillette Co.: Dry Idea Advertising (A), Video
- Matchstick Inc.: Word of Mouth Marketing (A)
- Planet Reebok (B)
- United Breaks Guitars
- Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search
- Southwest Airlines (A)
- U.S. Army
- American Airlines' Value Pricing (A), Chinese Version
- Southwest Airlines (C)
- British Airways: "Go for It, America!" Promotion (A)
- AirAsia: Flying Low Cost with High Hopes
- Virgin Atlantic Airways: Ten Years After
- Singapore Airlines: Customer Service Innovation
- What A Deal
- British Airways
- Airline Travel in the U.S.
- Mason Instrument, Inc.--1986 (B): Electronics Guidance System for the Cherokee Missile
- Southwest Airlines (B)
- American Airlines, Inc.: Proposal for a Three-Class Transcon Service
- Atlantic Aviation Corp.: Westwind Division
- Mason Instrument, Inc.--1986 (C): Electronics Guidance System for the Cherokee Missile
- Infoterra GmbH
- Germania Fluggesellschaft mbH (A)
- Huella Online Travel: Gaining Market Insight into Hong Kong Consumers
- Optical Distortion, Inc. (A)
- Bright Dairy & Food Co., Ltd.
- Chocolates El Rey
- Optical Distortion, Inc. (C): The 1988 Reintroduction
- Calyx & Corolla
- Monsanto: Helping Farmers Feed the World, Spanish Version
- Sustainable Conservation
- ViniBrasil: New Latitude Wines
- Florida Department of Citrus
- Alliance for a Green Revolution in Africa (AGRA)
- Simplot Plant Sciences: Designing a Better Potato
- Asian Agri and the Future of Palm Oil
- Monsanto: Realizing Biotech Value in Brazil
- Disrupting the Meat Industry: Tissue Culture Beef
- Olam International
- Monsanto Co.: The Coming of Age of Biotechnology
- Rabobank: The Global Food and Agriculture Bank, Chinese Version
- Diamond Foods
- Olam: Building a Sustainable Supply Chain in Cote d'Ivoire
- Queensland Sugar Limited
- PureCircle
- CIBA-GEIGY Agricultural Division
- Hungerit
- Olam: On a New Course, Chinese Version
- Nestle and the Twenty-First Century
- Vegpro Group: Growing in Harmony, Spanish Version
- Friona Industries: Delivering Better Beef
- Tesco Group Food, Chinese Version
- JBS Swift & Co.
- Pechazur
- Edible Agro Products Limited: Creating Higher Value for Farmers
- Deere & Co.: Industrial Equipment Operations
- Diamond Walnut Growers
- Sunkist Growers, Inc.
- Agriculture in Mexico
- Gallo Rice
- Marketing Marijuana in Colorado
- COMPFED: The Dairy Cooperative Distribution System
- Philip Morris Companies' "Bill of Rights" Sponsorship Program
- Ebro Puleva
- Exima Agro-Industrial Holdings
- Mote Aquaculture Park--Sturgeon Project
- Sir Alex Ferguson: Managing Manchester United
- Marvel Enterprises, Inc.
- The London 2012 Olympic Games
- NBCUniversal
- Lady Gaga (A)
- Marvel Enterprises, Inc. (Abridged)
- The NFL's Digital Media Strategy
- Harrah's Entertainment, Inc.
- The Metropolitan Opera (A)
- Honda Performance Development: CART vs. IRL--Who Has the Inside Track?
- Droga5: Launching Jay-Z's Decoded
- Lady Gaga (B), Spanish Version
- Jurassic Park
- Women's National Basketball Association (WNBA)
- Can Brand Image Move Upwards After Sideways? A Strategic Approach to Brand Placements
- Hanson Production: Pricing for Opening Day
- Calle 13: The Urban Band Route to Fame
- Club Atletico Boca Juniors
- Take-Two Interactive Software, Inc.
- Friendly Fenway Program: The Value of Experience Enhancement
- Octone Records
- Parker Brothers (A)
- Modifying Merida: Disney's 11th Princess
- Introducing ... The XFL!, Spanish Version
- Tarnished Rings?: Olympic Games Sponsorship Issues
- Real Madrid Club de Futbol in 2007: Beyond the Galacticos, Chinese Version
- A&M/Octone Records: All Rights or Nothing?
- MasterCard International: World Championship Soccer Sponsorship
- Marketing of a Bollywood Film: Ankur Arora Murder Case
- National Hockey League's New Television Contract for 2004 and Beyond
- NHL--1998: "The Coolest Game in Nagano"
- Maru Batting Center: Customer Lifetime Value
- Marketing the National Hockey League, Spanish Version
- Skisailer: Marketing a Young Investor's Dream
- BBC Worldwide: Global Strategy
- Boston Whaler, Inc.: Managing the Dealer Network
- Real Madrid Club de Futbol
- Hasbro Games: POX (B)
- The Third Battle of Bull Run: The Disney's America Theme Park (B)
- Metro-Goldwyn-Mayer (MGM) and Tom Cruise
- Online Music Distribution in a Post-Napster World
- Worldzap
- I Lost My Volvo in New Haven: Tennis Event Sponsorship
- Center for Women & Enterprise: Looking for a Director of Development with "The Scrappiness Factor"
- NFL-Network Television Contracts, 1998-2005
- Ricky Martin: The Role of Reputation in a Celebrity's Career
- The Tim Horton's Brier
- Crisis in the Arts: The Marketing Response
- Parker Brothers (B)
- American Basketball League: The Last Chapter
- Xanadu on Broadway
- Women's Professional Basketball and the American Basketball League
- Magic Johnson: Endorsements "After"...?
- John Hancock Sports Sponsorship: 1993-2000 and Beyond
- The Montreal Stars
- The Third Battle of Bull Run: The Disney's America Theme Park (A)
- Pokemon: Gotta Catch 'Em All (Abridged)
- Home Video Games: Generation Seven
- Note on Dedicated Sports Stadium Revenues
- Warner Bros. Pictures: The Harry Potter Dilemma
- Paramount Pictures: The Transformers Dilemma
- Wonder la: A Brand in the Service of Fun
- Nike and Liu Xiang: Crisis Management in Celebrity Endorsement
- Museum of Fine Arts Boston/Fleet Financial Group Sponsorship of Monet in the 20th Century
- Blue Mountain Resorts Ltd.: The Night Skiing Decision
- L. Londell McMillan (A)
- Sony Digital Entertainment, Japan
- Investigating Large-Scale Sponsorship Relationships as Co-Marketing Alliances
- Canada Basketball
- E-comics: Forecasting Demand
- Grand Central Publishing
- www.dhonuk.com - Marketing Art in an Emerging Market
- Club Mediterranee, Spanish Version
- The Broach Theatre
