Case Solution
- Pepsi-Cola United Kingdom (B)
- Pedigree Growth Strategy (B)
- Poland Spring Bottling Corp.
- Dewar's (A): Brand Repositioning in the 1990s
- Altoids
- Frito-Lay, Inc.: Grandma's
- Terry's Group: Designing Novelty Chocolates, Epilogue
- WineInStyle
- Interview with Christine Day--Starbucks, Video
- U.S. Retail Coffee Market (C)
- Penfolds
- Yellow Tail Wines: Breakaway Product Positioning
- Kikkoman Corp.: Consumer Focused Innovation
- SADAFCO
- Pizza Public Co. Ltd., Thailand (E)
- General Foods: Opportunities in the Dog Food Market
- Airpork - From Zero to Hero: What Next?
- Demarketing Soda in New York City
- Quaker Oat's Oatmeal Division
- PepsiCo India: Performance with Purpose
- ChateauOnline
- McDowell's Vintage Classic Premium Whisky
- GlaxoSmithKline in China (A)
- Marketing at Wachtell, Lipton, Rosen & Katz
- Electoral Gold and Silver: Obama Versus Romney 2012
- Marketing New York City
- Safe Water Network in India
- NASA After Challenger: Restoring an Image
- Foundation for International Development Assistance/Productive Cooperatives Haiti: Increasing Organizational Capacity
- The Motor City: Rebuilding Detroit's Image Post-bankruptcy
- Decision-making at A-Cat Corp.
- ParticipACTION: A Social Marketing Challenge to Halt Canada's Obesity Epidemic
- TrueCar: Transforming The Car Buying Experience
- The 2012 Republican Presidential Primaries
- Onergy: Developing a Social Entrepreneurship Start-up Brand
- Go Red For Women: Raising Heart Health Awareness
- A Public Relations Campaign for Rwanda
- Veracity Worldwide in Syria: Assessing Political Risk in a Volatile Environment
- Who Killed Bhavani Manjula?--A Story of Microfinance in Andhra Pradesh (B)
- Massachusetts Pay-for-Success Contracts: Reducing Juvenile and Young Adult Recidivism
- To Be or Not To Be? A Case for Human Cloning
- Can Facebook Save Our Furry Friends?
- Aravind Eye Hospital, Madurai, India: In Service for Sight
- Colgate-Palmolive Co.: The Precision Toothbrush
- Carolinas HealthCare System: Consumer Analytics
- Making stickK Stick: The Business of Behavioral Economics
- Vocera Communications (B)
- Nutricia Middle East: Measuring Sales Force Effectiveness
- Med-Mart: Transitioning the Business Model (C)
- Vistakon: 1 Day Acuvue Disposable Contact Lenses
- Asclepius Consulting: The Sales Force Dilemma
- Invisalign: Orthodontics Unwired
- Circle Gastroenterology Products (B)
- ACHAP (African Comprehensive HIV/AIDS Partnerships): The Merck/Gates Initiative in Botswana
- Himalaya Herbal Toothpaste: Category and Brand Involvement in an Emerging Market
- Forecasting Denosumab
- Becton Dickinson & Co.: VACUTAINER Systems Division, Spanish Version
- Vision 2020: Takeda and the Vaccine Business
- Royal Caribbean Cruises Ltd.: Safety, Environment and Health
- Becton Dickinson Division: Marketing Organization, Spanish Version
- Health Insurance to the Base of the Pyramid
- Vicks Health Care Division: Project Scorpio (B)
- Vicks Health Care Division: Project Scorpio (D)
- Executive Health Group
- Beijing Toronto International Hospital
- 23andMe: Genetic Testing for Consumers (B)
- Glade - Nature's Scents, Spanish Version
- Healthcare Destinations in Asia
- Aravind Eye Hospital 2000: Still in Service for Sight
- Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches
- Amicon Corp. (A)
- Healing Through Humour: Mixing Mental Health, Comedy and Business
- Bausch & Lomb: Regional Organization
- Medtronic: Patient Management Initiative (B)
- 23andMe: Genetic Testing For Consumers (A)
- Dana-Farber Cancer Institute: Development Strategy
- Vicks Health Care Division: Project Scorpio (B1)
- Vaxess Technologies, Inc.
- CVS: The Web Strategy, Spanish Version
- Roche and Tamiflu: Doing Business in the Shadow of Pandemic
- Sy.Med Development, Inc.
- Pharma Talent: Paying Sales Force Bonuses Within a Fixed Budget
- Vicks Health Care Division: Project Scorpio (A)
- American Well: The Doctor Will E-See You Now
- MRT Micro: The CardioScope
- GlaxoSmithKline in China (C)
- Changing Corporate Identity: The Case of a Regional Hospital, Epilogue
- Amicon Corp. (C)
- Vicks Health Care Division: Project Scorpio (C), Spanish Version
- Amicon Corp. (B)
- LifeSpan Inc.: Abbott Northwestern Hospital
- Tengion: Bringing Regenerative Medicine to Life
- GlaxoSmithKline in China (B)
- Planned Parenthood Federation of America (B)
- Thrive or Revive? The Kaiser Permanente "Thrive" Marketing Programs
- New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign
- Promoting Healthcare Tourism in India
- Medtronic: Patient Management Initiative (A)
- Building a Strong Services Brand: Lessons from Mayo Clinic
- MedSim
- Ring Medical
- Canadian Blood Services
- Uptake of Malaria Rapid Diagnostic Tests
- Cardinal Health (A): The Medicine Shoppe Acquisition
- PacifiCare's African American Health Solutions (AAHS)
- Med-Mart: Transitioning the Business Model (B)
- ePhysician
- Population Services International: The Social Marketing Project in Bangladesh, Chinese Version
- Babeeze in Arms Doula Centre
- Access Health CT: Marketing Affordable Care (A)
- Kendall-Vetmat
- Abiomed and the AbioCor Clinical Trials (B)
- SKOLAR, M.D.: Is There a Business for Web-Based Information for Doctors?
- Merck: Global Health and Access to Medicines
- Genzyme: The Renvela Launch Decision
- Changing Corporate Identity: The Case of a Regional Hospital
- Population Services International: The Social Marketing Project in Bangladesh (Abridged)
- Planned Parenthood Federation of America (A)
- Pearle Vision: Clearly Different?
- 3M Chile: Health Care Products (A)
- CFW Clinics in Kenya: To Profit or Not for Profit
- Beth Israel Hospital, Boston
- Health Care Center for the Homeless: Changing with the Times
- Planned Parenthood Federation of America (C)
- Ekohealth: Developing Price Structures
- A Defense of Direct-to-Consumer Prescription Drug Advertising
- Maitri AIDS Hospice
- Global Healthcare Exchange Canada: Trade Exchange Adoption
- Rosewood Hotels and Resorts: Branding to Increase Customer Profitability and Lifetime Value
- McDonald's Russia: Managing a Crisis
- elBulli: The Taste of Innovation
- Reed Supermarkets: A New Wave of Competitors
- Trouble Brews at Starbucks
- Ruth's Chris: The High Stakes of International Expansion
- Hilton HHonors Worldwide: Loyalty Wars
- Barilla Pasta: A Company In Hot Water
- Retail Relay (C)
- "Our Beer Print": Brewing Corporate Responsibility at Molson Coors
- Lay's Potato Chips in Hungary (B1): Promotion Activity and Results
- Coop: Market Research
- Morgan's Rock Hacienda & Ecolodge
- Terra Bite Lounge: Pay What You Want Cafe
- Lay's Potato Chips in Hungary (B2): Long-Term Effects of Promotions
- Rwanda Backpackers
- Dunkin' Donuts (E): 1988 Distribution Strategies, Spanish Version
- Waltraud Ziervogel at Konnopke's Imbiss: Re-inventing a Berlin icon
- Pizza Hut, Inc.
- Managing Online Reviews on TripAdvisor, Portuguese Version
- Too Chicken to Convert? A Chick-Fil-A Dilemma
- Lay's Potato Chips in Hungary (C): The Second 'Money in the Bag' Promotion
- McDonald's: The Arch Deluxe Launch
- Just Us! Coffee Roasters Co-op - Coffeehouse Division Marketing Plan
- Taj Hotels, Resorts and Palaces
- McDonald's: Profile on Its Rise, Descent, and Return
- Onefinestay: Building a Luxury Experience in the Sharing Economy
- Best Western International: One Global Brand
- Mountain Dew: The Most Racist Soft-drink Commercial in History?
- McDonald's, Chinese Version
- Lay's Potato Chips in Hungary (A): Creating Awareness and Building Brand Image at Product Launch
- McDonald's China: The Expired Meat Scandal
- Zero-Fee Tours: An Irresistible Bargain or a Sinkhole?
- Taco Bell: A Mexican-Inspired Restaurant in India
- Inside your social media ring: How to optimize online corporate reputation
- Hotel Perennial
- Rhine Garden Holdings Co. Ltd: The Next Strategic Move
- Lake Superior Lodge: It's Not Always About
- The Eleganzia Group
- McDonald's and the Environment (A)
- Sunripe Marketplace: A Private Label Strategy
- Marble Slab Creamery: A Grand Occasion
- In-N-Out Burger
- McDonald's 55 Cent Promotion
- McDonald's and the Hotel Industry
- Rohm and Haas (A): New Product Marketing Strategy
- Procter & Gamble Europe: Vizir Launch
- Aqualisa Quartz: Simply a Better Shower
- KONE: The MonoSpace Launch in Germany
- Xiameter: The Past and Future of a "Disruptive Innovation"
- Sealed Air Corporation
- Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)
- Soren Chemical: Why is the New Swimming Pool Product Sinking? (Brief Case)
- Clique Pens: The Writing Implements Division of U.S. Home
- Burberry in 2014
- Fortis Industries, Inc. (A)
- Tesla Motors: Burning Up the Road to Market Domination or Doom
- StepSmart Fitness
- Fortis Industries, Inc. (B)
- Wilkins, A Zurn Company: Demand Forecasting
- Fortis Industries, Inc. (C)
- CleanSpritz
- Dove Real Beauty Sketches Campaign
- Cumberland Metal Industries (A): Model Year 1978 Negotiations with Beta Motors
- Cumberland Metal Industries (B): Model Year 1978 Results with Beta Motors
- Atlas Copco (A): Gaining and Building Distribution Channels, Spanish Version
- Cumberland Metal Industries (C): Model Year 1979 Negotiations with Beta Motors
- B2B Brand Architecture
- Great American Knitting Mills: Gold Toe Socks
- Harper Chemical Co., Inc.
- Royal DSM (A): Creating a Chief Marketing Officer (CMO) Position in a B2B Firm
- Signode Industries, Inc. (C), Spanish Version
- Akzo Nobel UK: Managing the Brand Portfolio
- PMC-Sierra, Inc.
- Forus Health: Crossing the Disruptive Product Chasm
- NetApp
- Cumberland Metal Industries (D): Model Year 1979 Results with Beta Motors
- Norton Co. (A)
- Fortis Industries, Inc. (D), Spanish Version
- Spectrum Brands, Inc.--The Sales Force Dilemma
- Harper Chemical Co., Inc., Addendum
- Henkel Corp. (A)
- Signode Industries, Inc. (A), Spanish Version
- Tyler Abrasives, Inc.
- Beijing Xiaomi Technology Co.: Growth Via Online Channels
- Fabtek (A), Spanish Version
- Royal DSM (B): The Challenge of Establishing the Corporate Marketing Function
- d.light Design: Marketing Channel Strategies in India
- Signode Industries, Inc. (D), Spanish Version
- Lenovo: Building a Global Brand, Spanish Version
- Dolby Laboratories, Inc.
- Office Supplies for Entertainment World (A)
- Zucamor S.A.: Global Competition in Argentina, Spanish Version
- Tiger-Tread, Spanish Version
- Industrial Distribution Systems
- Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)
- Amana Microwave Ovens
- Carrier Corporation: The Future of R410A
- Porsche: Harnessing Social Media
- In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma, Spanish Version
- An Entrepreneur's New Product Development Journey
- Dendrite International (A) (Condensed)
- Boise Automation Canada Ltd.: The Lost Order at Northern Paper
- Should Kellogg's Launch Gluten-Free Products in India?
- Henkel Corp. (B)
- Singapore Metals Limited, Chinese Version
- Ti-Tech (B)
- Mason Instrument, Inc.--1986 (A): Electronics Guidance System for the Cherokee Missile
- SomPack: If You Can't Beat Them, Join Them?
- FreeMarkets OnLine
- Procter & Gamble Co.: Lenor Refill Package
- Vietnam: Market Entry Decisions
- Parkin Laboratories: Sales Target Dilemma
- Office Supplies for Entertainment World (B)
- SC Johnson: Planning Coupon Promotions
- Charlestown Chemical, Inc.
- Signode Industries, Inc. (B), Spanish Version
- SC Johnson and the Greenlist Backlash
- Orchard Supply Hardware Stores
- Ford Motor Co.: The Product Warranty Program (A)
- PANELpro
- Minolta Camera Co. Ltd.
- Du Pont Teflon: China Brand Strategy
- Ti-Tech (A)
- Kinko's, Spanish Version
- Lassonde Industries versus Olivia's Oasis Inc.
- Bluefin Labs: The Acquisition by Twitter
- Motor Trike: Building A Brand Community
- The Tata Nano: The People's Car (B)
- Ingersoll-Rand (A): Managing Multiple Channels--1985
- Parkin Laboratories: Sales Force Effectiveness
- Pepsi Canada: The Pepsi Refresh Project
- British Columbia Box Limited (Revised)
- F.P. Journe: Continuing the Tradition of Haute Horology Excellence
- Loctite Corp.: International Distribution, Spanish Version
- 21-Speed Gizmos, Inc.
- Loctite Corp.: Industrial Products Group, Spanish Version
- Introduction of FM Radio (C): The Empires Strike Back
- National Chemical Corp.: Tiger-Tread
- Amazon in 2016
- The Fashion Channel
- TripAdvisor
- The New York Times Paywall
- The Impact Of Digital Technologies On The Paid Content Market: Examining the Netflix Paradigm
- Online Marketing at Big Skinny
- MRC's House of Cards
- Hulu: An Evil Plot to Destroy the World?
- Buzz Marketing for Movies
- Comcast Corp.
- Communispace, Spanish Version
- Trome: News for the Base of the Pyramid
- Capital
- Pricing Telecom Licences in India
- Slanket: Responding to Snuggie's Market Entry
- USA TODAY Online, Spanish Version
- BBC America Showreel, Fall 2007, Video Supplement
- Fox News: Competing to Deliver the News
- New Technologies, New Markets: The Launch of Hongkong Telecom's Video-on-Demand
- Radiohead: Music at Your Own Price (A), Spanish Version
- WFNX-107.7 FM and Boston's Radio Wars
- YouTube: Time to Charge Users?
- Reverend Musical Instruments: Playing a Different Tune (A)
- State-Record Newspaper: The CyberState Edition (A)
- XM Satellite Radio (C): The Next Generation of Radio Receivers
- Business Systems Group and the Triathlon Sponsorship Question
- Monocle
- El Diablo: The Corner Cleaner Affair
- It's a New Day: Microsoft's Office 2007 Launch Campaign
- TV Guide (A)
- Nettwerk: Digital Marketing in the Music Industry, Spanish Version
- Sunbeam Television (B)
- TiVo, Chinese Version
- WE Marketing Group: Building a Global Marketing and Communication Company in China
- Media Planning for Pfeifer's Fine Olive Oil
- Sony PlayStation 3: Game Over?
- Netflix: Pricing Decision 2011
- Freeport Studio
- The Britney Spears Universe: Social Media and Viral Marketing at its Best
- HCL Beanstalk: All-in-One Desktop Re-Launch
- Backchannelmedia: Making Television 'Clickable'
- dpms. - The Price of Earned Media
- Introduction of FM Radio (A): Finally, A
- Obama versus Clinton: The YouTube Primary
- Managing Multi-Media Audiences at WHDH (Boston)
- KP Media (A): Building a Media Empire in Ukraine
- Rogers Communications, Inc.: The Wave
- Demand Media
- Xerox: Book-In-Time, Spanish Version
- The Cheezburger Network
- Reverend Musical Instruments: Playing a Different Tune (B)
- Repositioning Royco Minute Soup: Evaluating a Word-of-Mouth Campaign
- XM Satellite Radio (A)
- Cable News Network
- Sony Ericsson: Marketing the Next Music Phone
- The Peppers and Rogers Group
- Zenith: Marketing Research for High Definition Television (HDTV)
- Marketing James Patterson
- Harlequin Romances--Poland (B)
- Polygram Classics
- Marketing Communications
- Growing the Mamas & Papas Brand
- iTV: Marketing Interactive Services
- Martha Stewart Living Omnimedia (A)
- Harlequin Romances--Poland (A)
- TripAdvisor, Video
- Reverend Musical Instruments: Playing a Different Tune (C)
- Imedia Corp.: The Pricing Decision
- TV Guide (B)
- Introduction of FM Radio (B): FM Takes to the Air
- MediaMath: Positioning a Real-Time Interface for Online Media Planning & Buying
- Avalon Information Services, Inc.
- Cineplex Entertainment: The Loyalty Program
- Blogging at BzzAgent
- Conceptual Models of How Advertising Works to Persuade Individuals
- Sunbeam Television (A)
- Customer Segmentation and Business Model Evolution at Unbounce
- TV Guide (C)
- Managing the Copy-Testing Process
- What's the Deal with LivingSocial?
- PROPECIA: Helping Make Hair Loss History
- Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)
- Cabot Pharmaceuticals, Inc.
- Eli Lilly: Developing Cymbalta
- Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug
- Healthymagination at GE Healthcare Systems
- Johnson & Johnson: The Tylenol Tragedy
- Product Team Cialis: Getting Ready to Market
- Kramer Pharmaceuticals, Inc., Spanish Version
- NICE or Nasty? Access and Reimbursement of Multiple Sclerosis Medicines in the UK
- Circle Gastroenterology Products (A)
- Marketing Strategies in the Competition between Branded and Generic Antibiotics (B): Augmentin in 2002
- Scopie's Enlarged Gland Shrinker
- SmithKline Consumer Products: The Contac Relaunch
- PatientsLikeMe: An Online Community of Patients
- Monsanto and Intellectual Property
- Ranbaxy Laboratories Limited: At the Crossroads
- BOC Group: Ohmeda (B), Spanish Version
- GE Healthcare India (C): The Commercial Innovation Imperative
- Monsanto Europe: Monsanto Introduces GMOs to Europe with Unexpected Results
- Becton Dickinson & Co.: VACUTAINER Systems Division (Condensed), Spanish Version
- Mediquip S.A.
- Becton Dickinson & Co.: Multidivisional Marketing Programs
- BOC Group: Ohmeda (A)
- Millipore Background Note
- Warner-Lambert Ireland: Niconil, Spanish Version
- Syntex Laboratories (B)
- Pfizer and AstraZeneca: Marketing an Acquisition (A)
- Syntex Laboratories (A)
- New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
- Zeneca's Direct-to-Consumer Advertising of Nolvadex (R)
- Zantac (B)
- Myriad and OncorMed and the Marketing of the First Genetic Tests for Breast Cancer Susceptibility
- The PCDA Project of Doctors Without Borders-Spain, Spanish Version
- Pepcid AC: Racing to the OTC Market, Spanish Version
- Cooper Pharmaceuticals, Inc., Spanish Version
- Gilead Sciences, Inc.: Access Program
- Cipla, Portuguese Version
- Puritan Drug Co.
- Bayer AG (A)
- Marketing Strategies in the Competition between Branded and Generic Antibiotics (A): Clamoxyl in 1996
- Vicks Health Care Division: Project Scorpio (C), Student Assignment
- Developing and Marketing a Blockbuster Drug: Lessons from Eli Lilly's Experience with Prozac
- Zantac (A)
- Merck: Pricing Gardasil
- Gilead: Hepatitis C Access Strategy (B)
- Astra/Merck Group
- Do Firms with Unique Competencies Have Special Obligations?
- Zithromax Z-Pak and the "Biaxin BBQ" (B)
- Zithromax Z-Pak and the "Biaxin BBQ" (A)
- Westchester Industries: Medical Therapy Division
- CIBA-GEIGY Pharmaceuticals: Pharma International
- Shaklee Corporation: Corporate Social Responsibility
- Medi-Cult: Pricing a Radical Innovation
- Dendrite International
- Marketing Antidepressants: Prozac and Paxil, Spanish Version
- 3M Chile: Health Care Products (B)
- ZS Associates: Sales Force Sizing
- Med-Mart: Transitioning the Business Model (A)
- Fighting AIDS and Pricing Drugs
- Pharmaceutical Switching
- Nin Jiom: Selling Traditional Chinese Medicine in Modern Hong Kong
- Pfizer and AstraZeneca: Marketing an Acquisition (B)
- MedImmune: FluMist Introduction
- Mindray Medical International Limited: Going Global from China
- I've Got Rhythm: Selling Cardiac Rhythm Management Devices
- GE Healthcare India (B): The Product Innovation Journey
- Cialis Lifecycle Management: Lilly's BPH Dilemma
- Merck-Medco: Vertical Integration in the Pharmaceutical Industry
- Gilead: Hepatitis-C Access Strategy (A)
- Population Services International: The Social Marketing Project in Bangladesh, Video
- Glaxo and Zantac: The Life, Times, and Near Death of the World's Best-Selling Drug
- Synthes
- Terumo (A)
- Hikma Pharmaceuticals (A)
- Examining the Adoption of Drug-Eluting Stents
- Philips Healthcare Latin America
- Hewlett-Packard Imaging Systems Division: Sonos 100 C/F Introduction
- FormPrint Ortho500, Spanish Version
- Eli Lilly: Xigris (A)
- GE Healthcare India (A): The Marketing Challenge of Low-Resource Customers
- Johnson & Johnson: The Promotion of Wellness
- Bayer AG (B)
- Biopure Corp.
- Medicines Co.
- J.C. Penney's "Fair and Square" Strategy (Abridged)
- Siebel Systems: Anatomy of a Sale, Part 2
- Multichannel Marketing: Mindset and Program Development
- Grey China
- Salesforce.com: The Evolution of Marketing Systems
- Carlyle Japan (C)
- MMI Product Placement, Inc.
- VirtualChina.com: The Building of a Virtual Community
- ThoughtWorks (A): Targeting and Positioning Basics for a Services Firm
- Bayside
- Marketing at Bain & Co.
- Guru.com
- Google Advertising
- Abgenix and the XenoMouse
- Wipro: Building a Global B-2-B Brand
- Biocon: Launching a New Cancer Drug in India
- Henderson Bas
- Carlyle Japan (A)
- Infosys Technologies Ltd.: Growing Share of a Customer's Business
- Hale and Dorr (A)
- Mahindra "Rise": A Brand Architecture Decision
- Should I Advertise on the Interstate?
- Infosys: The Challenge of Global Branding
- Agilent Technologies
- Capital One: Launching a Mass Media Campaign
- OfficeTiger
- Why Pass on Viral Messages? Because They Connect Emotionally
- Hale and Dorr (B), Spanish Version
- Microsoft Corp.: Branding and Positioning .NET
- Genomic Health: Launching a Paradigm Shift...and an Innovative New Test
- Siebel Systems: Anatomy of a Sale, Part 3, Portuguese Version
- Eli Lilly: Xigris (B)
- ENSR International, Spanish Version
- Filene's Basement: Inside a Fired Customer's Relationship
- Verne Global: Building a Green Data Center in Iceland
- Marshalls International, Inc.
- Marketing the "$100 Laptop" (A)
- ThoughtWorks (B)
- Shanghai COS Software Ltd.
- Security Capital Pacific Trust: A Case for Branding
- Le Cerf de Tremblant
- Pricing and Partnership at Zillow, Inc.
- Olympic Rent-A-Car U.S.: Customer Loyalty Battles, Spanish Version
- Bridges Ventures
- Creating a Luxury Experience at Value Retail
- Hertz Corp.: Guaranteed Pricing
- Costa Poulopoulos and Mary Johnson - Realtors
- Filene's Basement
- Sephora Direct: Investing in Social Media, Video, and Mobile
- Dove: Evolution of a Brand
- Clean Edge Razor: Splitting Hairs in Product Positioning
- Rodan + Fields Dermatologists
- IKEA Invades America
- Kingsford Charcoal
- J.C. Penney's "Fair and Square" Pricing Strategy
- Altius Golf and the Fighter Brand
- Burberry
- L'Oreal: Global Brand, Local Knowledge
- Birth of the Swatch
- Abercrombie & Fitch: Is It Unethical To Be Exclusive?
- EILEEN FISHER: Repositioning the Brand
- Harrington Collection: Sizing Up the Active-Wear Market
- Boots: Hair-Care Sales Promotion
- Black & Decker Corp. (A): Power Tools Division
- NASCAR: Leading a Marketing Transformation in a Time of Crisis
- Nike Football: World Cup 2010 South Africa
- CDK Digital Marketing: Addressing Channel Conflict with Data Analytics
- Land Rover North America, Inc.
- The Swatch Group
- SCI Ontario: Achieving, Measuring and Communicating Strategic Success
- Stella McCartney
- UnME Jeans: Branding in Web 2.0
- Parfums Cacharel de L'Oréal 1997-2007: Decoding and Revitalizing a Classic Brand
- Xbox One
- Kate Spade New York: Will Expansion Deepen or Dilute the Brand?
- L'Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai
- Walmart: From China to India
- Apple Stores
- Tanpin Kanri: Retail Practice at Seven-Eleven Japan
- Arrow Electronics, Inc.
- Wacky Webster's TV & Home Audio
- Canadian Tire: Selecting a Social Marketing Program
- Black & Decker Corp. (C): "Operation Sudden Impact" Results--1992-94, Spanish Version
- L'eggs Products, Inc. (Condensed), Spanish Version
- Goldlion: Winning over Hong Kong's Hip Generation
- Staples, Inc., Spanish Version
- LEGO® Products: Building Customer Communities Through Technology
- Yue Yuen Industrial (Holdings) Limited (B): Site Selection
- Eddie Bauer, Inc.
- MercadoLibre.com
- Alloy.com: Marketing to Generation Y
- Entrepreneurial Sales Strategies: Namaste Laboratories Pursues New Markets for Hair Care Products
- Whirlpool's Roadmap in China: 2004
- Retail Promotional Pricing: When Is a Sale Really a Sale? (A)
- Groupon, Spanish Version
- Maybelline Inc.: About Face
- GOME Electrical Appliances Holding Limited: The "Tuangou" Challenge
- Alliance Grain Traders Inc.: Moving Up the Value Chain (B)
- Shoppers Stop - Targeting the Young
- Reputation in Online Auctions: The Market for Trust
- Ajanta Packaging
- MicroFridge: The Concept, Chinese Version
- Goldieblox: Toy Company and Copyright Infringement
- Hasbro Games: POX (A)
- Rana Plaza: Workplace Safety in Bangladesh (A)
- Fisher-Price Toys, Inc.
- Boosting Boost: Charting Growth Opportunities
- L'Oreal of Paris: Bringing "Class to Mass" with Plenitude, Spanish Version
- Network Technology and the Role of Intermediaries
- Supermercados Disco: Regional Strategy, Spanish Version
- Pricing and Market Making on the Internet, Spanish Version
- Shanghai Jahwa: Liushen Shower Cream (A)
- Retail Promotional Pricing: When Is a Sale Really a Sale? (B)
- Levi Strauss Canada Holding an Ember: The GWG (R) Brand
- Addons: Targeting Impulse
- Jill's Table: Digitizing a Retail Legacy
- Note on Store Location
- AmorePacific
- Reinventing Retail: ShopRunner's Network Bet
- Seiko Watch Corporation: Moving Upmarket
- Alliance Grain Traders Inc.: Moving Up the Value Chain (A)
- Nissan Motor Co., Ltd. (A): The Hakone Pilot
- Direct Product Profitability at Hannaford Brothers Co.
- Lou Pritchett: Negotiating the P&G Relationship with Wal-Mart, Spanish Version
- Herborist: A Chinese Personal Care Brand Goes Abroad
- Designs by Kate: The Power of Direct Sales
- Onsale, Inc.
- J. C. Penney: Activist Investors and the Rise and Fall of Ron Johnson
- Sa Sa Cosmetics
- Johnson Wax: Enhance (A), Spanish Version
- Priceline.com: Name Your Own Price, Spanish Version
- Purchase Precedes Trust in Retailer
- Procter & Gamble Canada (A): The Febreze Decision
- MEM Co., Inc.
- Avon.com (A), Spanish Version
- Grasse Fragrances SA
- Pricing Strategy at Officenet Staples, Spanish Version
- Petite Playthings, Inc.--1984 (B)
- Midway: Licensing Distributing and Building Brands in China
- Talbots
- Finding Sustainable Profitability in Electronic Commerce
- OfficePro (C)
- Paul Frank and Native American Stereotypes: A Case of Misappropriation
- Claiborne Asks Web Surfers to Name New Line
- Rana Plaza: Workplace Safety in Bangladesh (B)
- Value Pricing at Procter & Gamble (A)
- David E. White: Executive Direct Line
- Procter & Gamble Co. (A)
- Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly
- Lululemon Athletica Inc. - Moving Forward With Humility
- Selling CFLs at Wal-Mart
- Victoria's Secret: Revitalizing a Seductive Brand
- Best Buy
- Reebok Cool
- Ssangyong Corp.
- Home Depot and Interconnected Retail
- EDB and Friends: Reviving a Mature Brand through Interactive Online Marketing
- Modi-Revlon
- Click-and-Mortar SMEs: Attracting customers to your website
- Shanghai Jahwa: Liushen Shower Cream (B)
- Living.Dupont.ca: Virtual Business, Real Money
- Office Depot, Inc.: Business Transformation (B)
- Optima Business Group: Leveraging Information Technology for Salesforce Enablement
- A Lead User Template: Unlocking the Value of PWD
- Personal Shoppers at Sears: The Elf Initiative
- Lululemon Athletica's Product, Employee and Public Relations Issues
- Green Hills Market Loyalty Program
- Amway Japan Ltd.
- Planet Reebok (A)
- RadioShack, Spanish Version
- Yue Yuen Industrial (Holdings) Limited: (A) Making 200 Million Pair of Shoes a Year and Growing
- The Piercer
- Nissan Motor Co., Ltd. (B): The Hakone Pilot
- Neiman Marcus (B)
- Sociable Labs C
- Food Distribution in Russia: The Harris Group and the LUX Store
- Target Stores: Strategic Brand Alliance Exercise
- Jamestown Co., Spanish Version
- Reebok International Ltd., Spanish Version
- Advertising Experiments at the Ohio Art Company
- Automobile Retailing in the U.S.
- Tom Muccio: Negotiating the P&G Relationship with Wal-Mart, (B)
- Canada Goose Inc.: At a Retail Crossroads
- Neiman Marcus (A)
- VerticalNet (www.verticalnet.com)
- Tesco's Virtual Store: From South Korea to the United Kingdom
- Toyplace Production (Hong Kong) Ltd.
- Geox: Breathing Innovation into Shoes
- Himalaya Drug Company: Repositioning an Herbal Soap
- Black & Decker Corp.: Household Products Group, Brand Transition
- Autobytel.com, Spanish Version
- J.C. Penney's 'Fair and Square' Strategy (B): Out with the New, In with the Old
- Fenix: Diversified Niche Marketing in the Lifestyle Business
- Black & Decker Corp.: Spacemaker Plus Coffeemaker (B)
- Nike Football: World Cup 2010 (B)
- Milford Industries (C)
- Mauboussin
- Private Label Movement
- Carter Automotive Group
- Overview of the Japanese Apparel Market
- Retail Expansion Strategies
- Researching and Monitoring Consumer Markets
- Sony PlayStation2 (A), Spanish Version
- Andrew Sullivan and Faraway Ltd (C): Anthony Pierce of John Lewis
- Freemium Pricing at Dropbox, Portuguese Version
- Market Stretch
- Marsh Supermarkets, Inc. (A): The Marsh Super Study, Spanish Version
- Gillette Indonesia, Spanish Version
- NFL UK
- Event Sponsorship and Ambush Marketing: Lessons from the Beijing Olympics
- Li Ning--Anything is Possible
- Callaway Golf Co.
- Cabo San Viejo: Rewarding Loyalty
- L.L. Bean, Inc.: Corporate Strategy
- Callaway Golf Canada: The Mobile Performance Team
- NASCAR: Leading a Marketing Transformation in a Time of Crisis - Spanish Translation, Spanish Version
- Imaginarium
- Nipissing University Varsity Hockey - If We Build It, Will They Come?
- HubSpot: Inbound Marketing and Web 2.0
- Inside Intel Inside
- Showrooming at Best Buy
- Cisco Systems: Launching the ASR 1000 Series Router Using Social Media Marketing
- Documentum, Inc.
- Scalix Corp.: The Evolution of a Sales Model
- Federated Industries (A), Spanish Version
- Centra Software, Portuguese Version
- Intuit QuickBooks
- Quick Growth at QlikTech
- Precise Software Solutions
- Reversing the AMD Fusion Launch
- Kimura K.K.: Can This Customer Be Saved?
- Megawheels Inc.
- Electrohome (A): Projection Systems Division
- Hewlett-Packard: Manufacturing Productivity Division (C)
- VMWare Cloud Foundry
- Browser Wars: Microsoft Versus Netscape
- Creating Emotions via B2C Websites
- Advanced Visual Systems
- LG Electronics Canada, Inc. - The Watch Phone
- Aladdin Knowledge Systems
- OfficePro (A)
- Lotus Development Corp. Channel Choice: Direct vs. Distribution, Spanish Version
- Nanda Home: Preparing for Life After Clocky
- Lawford Electric Co.
- Placing Trust at the Center of Your Internet Strategy
- beenz.com: Building "The Web's Currency" Into a Global Business
- Intel Corp.: Going into OverDrive
- Time, Attention, Authenticity and Consumer Benefits of the Web
- Z Corp.
- MathSoft, Inc. (A)
- Walt Disney Internet Group Japan's Dimo Project
- SaleSoft, Inc. (A)
- MSA: The Software Company--Planning the AMAPs Product Line
- Comergent Technologies Inc.: Enterprise E-Commerce
- Millipore Corporate Strategy
- Augat Electronics, Inc.
- Kana Communications
- Social Media: The New Hybrid Element of the Promotion Mix
- Meteor Solutions: Measuring the Value of Social Media Marketing
- Beck Taxi
- Teradyne, Inc.--1979: Semiconductor Test Division (B)
- Xerox Corp.: The Customer Satisfaction Program, Spanish Version
- Millipore New Product Commercialization: A Tale of Two New Products
- Xbox Launch in Korea
- BizRate.com
- 12Snap* (Germany, UK, Italy): From B2C Mobile Retailing to B2B Mobile Marketing
- Trilogy Corp.: Customer Value-Based Pricing
- Clust.com: Dream More and Pay Less
- Computervision-Japan (A)
- Manac Systems International Ltd.
- Sony AIBO: The World's First Entertainment Robot, Spanish Version
- Blogging: A New Play in Your Marketing Game Plan
- Green Marketing at Rank Xerox
- Hewlett-Packard: Manufacturing Productivity Division (B)
- Xerox Corp.: The Customer Satisfaction Program (A)
- Clearion Software
- VERITAS 1999 (A): Integrating Sales Forces
- Microsoft Corp.: The Introduction of Microsoft Works
- Hewlett-Packard: Manufacturing Productivity Division (A)
- Jeff Bezos and Amazon.com
- Virgin Mobile USA: Pricing for the Very First Time
- SpaceDisk, Inc: Marketing a Global Distributed Application Platform on the Internet
- Avaya (A)
- Omnitel Pronto Italia, Spanish Version
- Telezoo (A): Feast or Famine?
- Northern Telecom (A): Greenwich Investment Proposal (Condensed)
- NTT DoCoMo: Marketing i-mode
- Voice Mail Around the World
- Avaya (B)
- Northern Telecom (C): Norstar Is Born
- Avaya (C): Implementing Demand Generation in Brazil
- Northern Telecom (A): Greenwich Investment Proposal, Spanish Version
- E.T. Phone Home, Inc.: Forecasting Business Demand
- MCI Vision (C)
- Breaking with the Past?: Four Examples of Product Change
- Tellme Networks
- Go Mobile
- AT&T USADirect In-Language Service: India
- Northern Telecom (B)
- Northern Telecom (B): The Norstar Launch, Spanish Version
- Make Yourself Heard: Ericsson's Global Brand Campaign
- MCI Vision (B)
- Avaya (D): Early Results of Demand Generation
- Northern Telecom (A): AdVantage & DisadVantage
- MCI Vision (A)
- Motorola Wireless Data Group: The Envoy
- SUNDAY Communications Ltd.: A Marketing Strategy for a Wireless Future
- Nokia's Bridge Program: Outcome and Results (B)
- Telezoo (B): Feast or Famine?
- Gaming the Gamers: Using Experience Maps to Develop Revenue-Generating Insights
- "Do It Show": A New Mobile Communications Service in Korea
- Nokia's Bridge Program: Redesigning Layoffs (A)
- Alcatel Access Systems Division (B): Building for the Future
- Orbital Sciences Corp.: ORBCOMM
- American Mobile Satellite Corp.
- Customer Value Measurement at Nortel Networks--Optical Networks Division
- Iridium Global Satellite Phone System: Lost in Space?
- Mobile Banking for the Unbanked
- Alcatel Access Systems Division (C): The Virtual Company - ADSL
- MCI Vision (A) (Condensed)
- MCI Communications Corp.: National Accounts Program (Condensed)
- Go Mobile: The Phirbol Franchise
- Alcatel Access Systems Division (A): Lessons from the Past
- ROLM: The SIGMA Introduction
- Turning Copper into Gold: Bharti Airtel's Fixed-Line Service in India
- Avaya (A): How to Go to Market?
- Grey Worldwide: Strategic Repositioning Through CRM
- GetConnected.com
- Creating a Corporate Identity for a $20 Billion Start-up: Lucent Technologies
- Uber Pricing Strategies and Marketing Communications
- Maersk Line: B2B Social Media - "It's Communication, Not Marketing"
- Sales Force Integration at FedEx (A)
- Bombardier and Alstom: The Acela Express
- Federal Express (B)
- Germania Fluggesellschaft mbH (B)
- Federal Express (A)
- DHL Worldwide Express
- Ludhiana City Bus Services Limited: Pricing for Profits
- United Airlines and Captain Denny Flanagan
- East Central Ohio Freight
- Ford Windstar
- FedEx and UPS-The War Continues
- Customization at BMW
- Federal Express (C)
- Santa Fe Relocation Services: Regional Brand Management
- Cunard Line Ltd.: Managing Integrated Marketing Communications
- The Wild Salmon Center
- A New Look at Faith-Based Marketing: The Global Halal Market
- Paper Boat Beverage: Branding Delightful Nostalgia
- Bimbra 4x4: The Growth Dilemma
- HCL Technologies: Pushing the Billion-Dollar Website
- Angie's List: Ratings Pioneer Turns 20
- Xiamen Airlines: Bracing for Impact
- Blue Origin, NASA, and New Space (A)
- Sentient Jet: The Uber of Private Jets
- Singapore Airlines: Premium Goes Multi-Brand
- Pete & Gerry's
- ReTain: Managing Growth and Market Share
- The Promise of Agriculture in the Republic of Cuba
- Channel Change at the BIG PASTURE in Inner Mongolia
- COFCO
- Immuno-Genetics Inc.: Technology for Predicting Immune Response
- Unigrains
- Godrej Agrovet Ltd (GAVL)
- Lipman: Vertical Integration in Fresh Tomatoes
- Canopy Growth Corp.: Product Messaging for Recreational Cannabis
- Mahindra & Mahindra: Marketing a Low-Priced Mini-Tractor
- Camposol
- Fitbit: The Business about Wrist
- Does Mattel's Iconic Barbie Doll Need a Makeover?
- The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship
- The Hunger Games: Catching Fire: Using Digital and Social Media for Brand Storytelling
- Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean
- Hamilton Won More Than Twitter
- Crowdfunding The Young Gallery Project
- Dwyane Wade
- Denver Museum of Nature & Science
- Biziga: The Growth Conundrum
- Evaluating Sponsorship through the Lens of the Resource-Based View: The Potential for Sustained Competitive Advantage
- Branding and Bollywood: The Behavioral Route to Branding Films
- Who is the Better Player? Off-Field Battle on Facebook and Twitter
- Coca-Cola, Popular Music, and the FIFA World Cup
- Shonda Rhimes' ShondaLand
- RelishMIX:Building Social Media Management Tools for Hollywood
- ASICS: Chasing a 2020 Vision
- Score a Tweet and Post a Goal: Social Media Recipes for Sports Stars
- Legendary Entertainment: Moneyball for Motion Pictures
- Dwayne 'The Rock' Johnson
- Futbol Club Barcelona
- ESMT's pitch to EAD Systems (B)
- Vic Progressive - Launch of SkyTrack
- AGL: An Electric Utility Dealing with Disruptive Innovation
- Converting the North American Decking Market
- Akbank: Options in Digital Banking
- AnswerDash (Abridged), Spanish Version
- Bringing Quick Loans to the Unbankable in Kenya (B)
- Bringing Quick Loans to the Unbankable in Kenya (A)
- Hung Fook Tong: From Hong Kong to China
- Telenor: Revolutionizing Retail Banking in Serbia: Digital Transformation of the Customer Experience
- AnswerDash
- Ocado
- Burger King: Developing a Marketing Mix for Growth
- Planters Nuts, Spanish Version
- Sensory Branding: Oreo in the Indian Context
- BRF, Portuguese Version
- Desert Farms: Dromedary Dreams
- Mérieux NutriSciences: Marketing Food Safety Testing
- Sticks Kebob Shop Noncustomer Survey Results
- Coca-Cola Goes Green: The Launch of Coke Life
- Nestle's Maggi: Pricing and Repositioning a Recalled Product
- Reinventing Officer's Choice Whisky: Spoiled for Choice
- PepsiCo: The Launch of Organic Gatorade
- Rays Culinary Delights: Building a Start-Up Brand
- Sticks Kebob Shop Customer Survey Results
- Bühler India - Assessing Growth Opportunities
- The secrets of secret societies: The case of wine
- Cafe Coffee Day: Brand Transformation through Repositioning
- Carolina Foods, Inc.: Can the Duchess Become Queen?
- Cerveceria Polar: The Bear Awakens, Spanish Version
- Design Thinking at Great Lakes: The Search for Growth
- Cookie Man: Exploring New Frontiers
- Godiva Japan: Think Local, Scale Global
- Delhi Metro Rail Corporation (A): Delivering Customer Satisfaction
- Union Pearson Express: A Train Wreck in Slow Motion
- Hope Blooms: Marketing a Social Enterprise after Dragons' Den
- GiveIndia: On the Net for a Cause
- DonorsChoose.org: Refining a Successful Brand
- L'Itineraire Community Group Inc.: Future Direction
- Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
- Aquasi Marketing: Building and Managing an Online Brand
- Colgate: Regaining Leadership in India's Sensitive Teeth Market
- Vibrance Kegel Device: Capturing Mindshare
- Theranos Inc.: Pivoting Consumer Health Care
- imiAid: Challenges in Scaling Up Business Operations
- Aravind Eye Care's Vision Centers - Reaching Out to the Rural Poor
- Genzyme: The Renvela Launch Decision, Spanish Version
- Access Health CT: Marketing Affordable Care (B)
- Rockland Hospitals: Innovating Health Care in India (A)
- QuintilesIMS: Biosimilar Marketing in England
- Rockland Hospitals: Innovating Health Care in India (B)
- AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey
- Taco Bell: The Breakfast Opportunity
- Accor: Strengthening the Brand with Digital Marketing
- Kraft Foods Canada: Targeting the Millennials
- By-the-Sea Biscuit Company: A Decision in New Venture Analysis
- Moshi Looks to Popularize Fusion Fare in Dubai
- Zuji: Finding a Winning Strategy
- Shiva Tourist Dhaba: Managing Customer Loyalty
- Kaps Ice Cream: Should It Enter the Premium Segment?
- Fishbay.in - Fishing on the Net
- Chipotle Mexican Grill: Food with Integrity?
- Stack Brewing: A Little Brewery in the Big Nickel
- Castrol India Limited: An Innovative Distribution Channel
- Konica Minolta Business Solutions: A Professional Approach to Selling (A)
- Spectio: A Digital Lighting Company
- Unilever Canada: Redefining the AXE Brand
- Hasselblad: A New Chapter for the Swedish Camera Manufacturer
- Kameda Seika: Cracking the US Market
- Mobiado Luxury Mobile Instruments: Form over Features
- Chilli Beans: Peace, Love, and Sunglasses
- Geely Buys LTI
- Konica Minolta Business Solutions: A Professional Approach to Selling (B)
- Razor-and-Blades Pricing Revisited
- Jane's Short & Sweet: Purpose, People, and Profit
- Titan Raga: Evolving a Watch Brand for the Changing Consumer
- Mukunda Foods Private Limited: The Consumer Market Foray
- Boise Automation Canada Ltd.: The Lost Order at Northern Paper (B)
- Reckitt Benckiser: Developing a New Laundry-Care Category in India
- Bajaj RE60: The Branding Challenge of Disruptive Innovation
- The Times of India: Start the Presses
- Pequignet: The Face of the Renaissance of French Haute Horlogerie
- Crown Distilleries: Multi-Brand Extension
- Pintura Corporation: The Lena Launch Decision
- Make in India: The Operating and Marketing Challenge
- Weikang Pharmaceutical Co., Ltd.: Channel Management Dilemma
- NTL Lemnis: Exploring the B2C Market
- Muscle-RDX: Pricing, Packaging, and Demand Forecasting for a New Product
- SGVS: Marketing and Strategy in a Small B2B Enterprise
- Muscle-RDX: Product Positioning and Communication Strategy
- Nexa: Maruti Suzuki's Premium Dealership Network
- Konica Minolta Business Solutions: A Professional Approach to Selling (C)
- Lomography: Analog in a Digital World
- Patanjali Takes On Industry Giants
- Lakshmi Projects: Sales Structure Dilemma
- Uber: Managing a Ride in China
- Myplanet
- The Birth, Life and Death of Rdio
- Samsung Mobile: Market Share and Profitability in Smartphones
- Teracom Limited: Appointing a Consumer Distributor
- Marketing Twitter: Competing as a Social Media Platform
- Ethiopia: An Emerging Market Opportunity?
- Philips Healthcare: Marketing the HealthSuite Digital Platform
- Graham's Pharmacy: Traditional Care, Modern Solutions
- Pricing the EpiPen: This is Going to Sting
- Telma: Building and Defending a Market Leader
- Orexigen: Valuing Contrave
- ExAblate Neuro
- Social Network Analysis: Who is Promoting Net Promoter?
- Marketing Transformation Using Social Network on Digital Media: How BJP Used WhatsApp to Create a Successful WOM Campaign
- Marketing Head's Conundrum
- The kitchen purchase: Briefing for buyers: Mr and Mrs Stulle
- Housing.com: Marketing a Service Offering
- The kitchen purchase: Briefing for sellers: Mr and Mrs Hase
- Ziroom: Creating Quality Rental Living
- Flipkart: Transitioning to a Marketplace Model
- Ron Johnson: A Career in Retail
- Solving the Crisis of Immediacy: How Digital Technology Can Transform the Customer Experience
- Markdown Optimization for an Indian Apparel Retailer
- Jabong.com: Balancing the Demands of Customers and Suppliers
- Paez
- Jiaduobao: Transferring Brand Associations from Wang Laoji
- Longchamp
- Dastmalchi LLC And Vitasigns: Creating A Healthy Future?
- The Alibaba Group and Online to Offline (O2O) Sales
- DesiFirangi.com: Building a Niche E-commerce Portal
- Fair & Lovely vs. Dark is Beautiful
- Good native advertising isn't a secret
- Customer Analytics at Bigbasket - Product Recommendations
- Fidello Cigar Cutter
- Improving Repurchase Rates at zulily
- A Korean, a Chinese, and an Indian Walk Into an American Bar: Tapping the Asian-American Goldmine
- Target Corporation: The Grocery Business in the Bull's Eye
- FirstCry.com: Fighting to Lead the Giant Online Baby Care Products Market
- Sewells Group: Building Sales Process Excellence at Automotive Dealerships in India
- S.T.Dupont - The Renaissance of a French Luxury Brand: Building a Strong Brand across All Touchpoints for Sustainable Growth
- Macy's: Evolution in the Sunshine State
- Ed Williams Mens Wear
- vineyard vines and The Brotherhood of the Traveling Pants
- Marketing at Nyassa
- Introduction to Incentive-based Sales Compensation Systems
- Sondologics: Product Diversion and MAP Violations in Internet Channels
- Biba: Stitching Plans for Growth
- Customer Analytics at Flipkart.Com
- Using Groupon for Health and Wellness Businesses
- Hindustan Unilever Limited: Missed Call Mobile Marketing in Rural India (A)
- 401 Games
- El Cerrito: Driving Growth
- NJOY, Inc.
- Moonka Auto: Recruiting Salespeople
- Zivame: Branding Options for an Online Lingerie Retailer
- Planning and Implementing Effective Mobile Marketing Programs
- Hindustan Unilever Limited: Mobile Marketing in Rural India - Kan Khajura Tesan (B)
- Challenging Sports Authority in Puerto Rico
- Enhancing Competitive Strategy at Darling Kenya
- Bringing Digital to Wimbledon
- Designing branded mobile apps: Fundamentals and recommendations
- OnePlus: Crossing the Chasm in the Smartphone Market
- Atmel: Igniting the B2C in B2B
- Building Acquaintance Brands via Snapchat for the College Student Market
- InMobi: Reimagining Mobile Advertising
- Airbnb, Etsy, Uber: Acquiring the First Thousand Customers
- Eco7: Launching a New Motor Oil
- WestJet: A New Social Media Strategy
- Delhi Metro Rail Corporation (B): Doing More with Less
- Malaysia Airlines: The Marketing Challenge after MH370 and MH17
- Superb Trucks LP: How to Conduct a Field Experiment
- Airbnb: What´s Next?
- HyundaiCard's Marketing Strategy
- IDS Financial Services (Condensed), Spanish Version
- Capital One: Leveraging Information-Based Marketing
- MasterCard and World Championship Soccer
- Dharmala Manulife - A Marketing Strategy
- Meloche Monnex
- Russian Standard Vodka: Strategies for Global Branding and Expansion into the US Market
- Transforming AMFAM
- State Bank of India: ''SMS Unhappy''
- Media Modeling and Budgeting at DMI
- HSBC Credit Card Rewards Program
