Case Solution
- Synergies versus Autonomy: Management of Luxury Brands at Richemont
- Synergies versus Autonomy: The Management of Luxury Brands at Richemont
- Alstom Power Service 2005: Building a Service Identity
- Building Profitable Growth Through 'Champion 3C' Strategy: The Case of Hilti
- LichtBlick SE: Green Energy Marketing in the Midst of the German Energiewende
- ABB - a Brand in Movement: Branding Challenges of a Global Business-to-business Company
- The Race to the Top: Will a 'Bring Your Own Device' (BYOD) Policy Contribute to the Success of the adidas Group?
- Functional Strategies in Decentralized Corporations: Richemont's Group HR Function
- Akris: Competition in the High-end Fashion Industry
- Emmi Group: Implementing Strategy with Strategic Initiatives
- Crowdtesting with testCloud: Managing the Challenges of a Crowdsourcing Intermediary
- The Dawn of a Big Thing: New Business Models for Smart Grids
- Haniel (A): Corporate Strategy and Corporate Responsibility
- Making the Invisible Visible: Knowledge Visualization at Open Systems Inc
- Swissair - The Flying Bank Descends: What Change of Course Is Required for Gaining Altitude Again?
- Central Standards versus Local Interests: Aligning the Structures and Strategy in Global Companies
- Alliance Governance at Klarna: Managing and Controlling Risks of an Alliance Portfolio
- Knowledge Management at Booz & Company: Toward a Culture of Knowledge Sharing & Collaboration
- Lift: What Lonza Did to Reconcile Long-term Innovation and Customer Focus
- Lonza Ltd: How to Innovate Radically as a Customer Oriented Company
- Helvetic Management Consulting: Growth and Strategic Renewal Part A and B
- Helvetic Management Consulting: Growth and Strategic Renewal: Part A: Growth and Need for Strategic Renewal
- Vontobel Group: Managing an Integrated Business Model
- Swissmetal: The Restructuring of 2002-2009
- The Battle Between Apple, Microsoft and Google: Strategic Lessons from a Converging Internet Industry 2000-2010
- Julius Baer Group: Business Model Simplicity in Turbulent Times
- Siemens: Management Innovation at the Corporate Level
- Tesco versus Sainsbury's: Growth Strategies and Corporate Competitiveness 1990-2007
- Foster's Group: Australian for Wine
- Strategic Alliances at Clariant: The Tianjin Joint Venture in China
- PostFinance: Development and Piloting of a Mobile Payment Solution in Switzerland
- Nestle: Sustaining Growth in Mature Markets
- The Acquisition of Aventis by Sanofi: Attack as Defense
- The Acquisition of Aventis by Sanofi: Phase 1: Sanofi's Attack on Aventis
- The Acquisition of Aventis by Sanofi: Phase 2: The Battle for Aventis
- The Acquisition of Aventis by Sanofi: Phase 3: 'Closing the Deal'
- The Acquisition of Aventis by Sanofi: Phase 4: The Integration of Sanofi and Aventis
- UBS: The Way to the Top in Global Banking (1998-2005): Phase II: Excelling at the 'Seamanship Test' (2001-2002)
- UBS: The Way to the Top in Global Banking (1998-2005): Phase III: Alignment to the 'One Firm' Strategy (2003-2004)
- The Way to the Top in Global Banking: What UBS Did Next
- UBS: The Way to the Top in Global Banking (1998-2005): Phase I: Building a Financial Powerhouse (1998-2000)
- UBS: The Way to the Top in Global Banking (1998-2005)
- Changing Fortunes: Corporate Growth at DaimlerChrysler and BMW (1998-2005)
- Tata Steel 2005: The Vision of Harmonizing Profitable Growth and Social Responsibility
- First Catering Produktion AG
- Allianz Group: The Race for New e-Business Models
- Hilti 2003: Maintaining a Proactive Sense of Urgency
- Lufthansa 2003: Energising a Decade of Change
- When Old Dogs Learn New Tricks: The Launch of BBC News Online
- Micro Mobility Systems: Realizing the Scooter Dream
- Siemens Premium-on-top: Measuring Knowledge Management with a Bonus System for Fostering Innovation
- Preventing Inertia Through Corporate Entrepreneurship
- Walmart's Greeter Controversy: A Blow to the Brand Image?
- Uber Makes a Smart Bet with Uber Eats
- IKEA's KÃ¥ma Sutra Catalogue Campaign: A Creative Marketing Push Strategy?
- Danone Nutricia's Strategic Move to Win Mother's Trust?
- Troubles Brewing at Huawei: Can the Tech Giant Survive?
- Internet of Things: Casting Shadows of Threats?
- Patisserie Valerie Crisis: What Went Wrong?
- TransferWise: Making Sense of Money Transfer
- e-Waste Recycling in India: A Sustainable Initiative?
- Infosys Under Salil Parekh: The Silent Turnaround?
- Daimler-Geely Tie-up Poised to Crack the Ride-hailing Market in China
- Inter Milan's Strategy for Asia: Will It Pay Off?
- Mitsubishi Electric: Will It Empower Indian Farmers with Solar Power Irrigation?
- Family Video: Sustainability of the Business Model
- Japan's Labour Shortage: A Looming Crisis?
- IL&FS: The Implosive Journey of the Infra Financier
- Spotify India's Streaming Debut: A Bid to Generate Profits?
- BHP Goes Digital: The Mining Giant's Strategy to Stay Relevant
- Square: Simplifying Payment Solutions
- India's Water Woes: Where Lies the Solace?
- Dilmah Tea: Blending Quality and Authenticity
- Smart Vending Machines: Auguring a Disruptive Innovation in Retail?
- Burger King Champions Hackvertising
- Marketing to Generation Z: The Challenges Galore
- Arvind's Demerger Moves for Value Creation
- Google Chrome's Ad Blocker: On a Global Expansion Spree
- Walmart's Investment in Dada-JD Daojia: Expanding Omnichannel Footprint in China?
- Can Dyslexia Make Better Entrepreneurs?
- Arby's Subscription Box: A Sell-out Campaign
- Flipkart's '2GUD' Platform: Too Good for Selling Refurbished Products?
- 3D Printing in Aerospace Industry: Can it be a Game Changer?
- Influencer Marketing: Explosive Trends in the Social Media Age
- Advanced Analytics: Scripting Business Beyond the Hype
- HR Chatbots: A Disruption in the Making?
- Marks & Spencer: Reinventing Marketing Strategy in India
- Robotics at Henn na Hotels in Japan
- MaaS Global's Whim App: Promoting Intelligent Mobility in Finland
- Can Nestlé Revive its Coffee Sales with the Starbucks Alliance?
- Child Labour in India: A Reality Check
- Jack Ma's Succession Plans for Alibaba
- Italian Sports Fashion Brand FILA: On an Expansion Spree in India
- Marketing to Digital Natives: The Smart Speaker Way
- Aetna-IBM Blockchain Network Pact: A Boon to American Healthcare Industry?
- Smart City Initiatives: Can Dubai Lead the Way?
- Unilever Leadership Change: Challenges for Alan Jope
- Rising Food Waste: A Growing Business Opportunity?
- Avanti Feeds' Strategic Growth Plans
- Women's Rugby World Cup 2021: Can Host New Zealand Script a Success Story?
- Chai Sahay: A Boon for Small Tea Growers?
- Google-Pointy Collaboration: A Move to Offset Amazon?
- Transfix: 'Uber' of the Trucking Industry
- Chanel Bans Exotic Skins and Fur: A Socially Responsible Move?
- SB Energy-Essel Group JV: Driving India's Renewable Energy Dream?
- Four Day Work Week: A Worthy Option?
- Gillette's 'We Believe' Campaign: Caught Up in Controversy
- Chobani: Winning the US Yogurt War
- Honest Tea: An Entrepreneurial Success
- Workplace Friendship: An Organisational Asset?
- Dunkin' Donuts in India: What Went Wrong?
- Uber: Dreaming High with Flying Cars?
- Bulb - The Start-up Disrupting UK's Energy Sector
- Sustainable Packaging Initiatives: A Reality Check
- Brooks Brothers: Being Relevant Beyond 200
- Baidu's Artificial Intelligence Drive: Can COO Exit Impede the Momentum?
- Iconic Jawa Crafts A New Brand Story
- Mattel's Turnaround Strategies Under CEO Ynon Kreiz
- BigBasket vs Grofers: Who Will Win the Online Grocery War?
- Online Food Delivery in India: On a Growth Spree
- Tencent Holdings: Restructuring to Meet Regulatory Challenges
- Alyque Padamsee: The 'Brand Father of Indian Advertising'
- Taj Mahal: Can the Monument of Love be Saved?
- thredUP's Remade: A Sustainable Fashion Venture?
- ICICI Bank Caught Up in Conflict of Interest Controversy
- Ambidexterity: A New Formula for Organisational Success?
- Danone Opts to be a B Corp: Ethical Journey of the Food Giant
- OYO Enters China on an Expansion Spree
- The Social Voice of Brands: Leveraging Cause Marketing
- Walmart's Digital Transformation: A Competitive Move?
- Can McDonald's Do Better at Breakfast?
- Emerge Gaming: An Emerging Leader in the African e-Sports Market
- Automation Shifting Skill Sets: What Awaits the Future Workforce?
- e-Rickshaw: Driving the Electric Vehicle Revolution in India
- Gandys: A Social Brand Built to Excel
- Pernod Ricard's Digital Strategy to Enhance Customer Experience
- Fashion Retailer Primark: Playing the Sustainability Card Right?
- Amazon Acquires PillPack: A Big Step in Healthcare Ambitions?
- McKesson: In Pursuit of Sustainable Healthcare Business
- Starbucks Moves Upscale with Standalone Princi Outlets
- China: The New Haven for Luxury Brands
- Shuttl: A Smart Solution for Daily Commute
- India's RuPay Takes On Mastercard-Visa Duopoly
- Lithium Technologies: Enhancing Fresher Recruitment in IT Industry?
- e-Estonia: An Inspiration to the World
- Istanbul New Airport: Standing Big on BIM?
- Payless' 'Palessi' Campaign: Faking to Prove a Point
- John's Crazy Socks: A Unique Business
- Apple's Revival Strategy in India
- L'Oreal: Leveraging AI for Hiring
- Are Search Engines Biased?
- Amazon's Minimum Wage Hike: An Altruistic Move?
- The Boeing-Embraer Deal: A Strategic Move in the Aviation Market?
- Spektacom Cuts an Intelligent Edge to Batting
- Carrefour Joins the Blockchain Bandwagon: A Game Changer for the Retailer?
- Gwyneth Paltrow's Ambitious Plans to Make 'Goop' A Global Phenomenon
- Etisalat and Du: Can the UAE Telecom Giants Augment Value Creation?
- L'Oréal Acquires ModiFace: Embracing AR to Surge Ahead
- Belgian Chocolates: In the Grip of an Identity Crisis
- EarlySalary: A Rising Star in the Digital Lending Space
- China-Africa Collaboration: A Win-Win Initiative?
- Nike's Controversial Kaepernick Advertisement - A Brilliant Move?
- Robotics Revolution in India: What it Unfolds?
- Gender Abuse in Academia: A Continuing Conundrum
- Is the Boom Time Over for the American Economy?
- Walmart eBooks: A Challenge to Amazon?
- Groupe Renault's Marketing Strategy for Global Positioning
- Transformational Leadership: Has Industry Learnt the Lessons?
- India's #MeToo Movement: Making Waves
- Value Retailer Poundworld Closing Shops: What Went Wrong?
- Sears' March towards Bankruptcy
- WOW Air: The Budget Airline On the Go
- MoviePass: A Sustainable Business Model?
- Alphabet's Waymo: A Disruptive Business Model in the Making
- IKEA's Innovative Retail Strategy in India: A Smart Move?
- Michael Kors Acquires Versace: A Bid for Long Term Growth
- Blockchain: A Disruptor in Agricultural Supply Chain
- McDonald's 'Snaplications' Campaign: An Innovative Hiring Process?
- Mondelēz Moves Closer to Local Market: Setting a New Trend for Global Growth?
- Can Corporate Culture Define Organisational Success?
- Amazon's 4-star Concept Store: A Game Changer in Retail?
- Child Marriage in South Sudan: A Social Stigma?
- India-Japan Currency Swap Agreement: The Rationale
- Beauty Brands Retailer Nykaa's Ambitious Growth Plans
- Doorstep Service Delivery: Can Delhi Lead the Way?
- Tesco's New Discount Chain Jack's: A Challenge to Aldi and Lidl?
- Facebook Promotes Pre-roll Ads: What the Move Portends?
- McDonald's Ecofriendly Initiative in India
- Kalyan Jewellers: Can the Brand Wear the Crown of Trust?
- Starbucks Back in Australia: Will it Savour Success Now?
- Germany Leads the Way for a Vegan Revolution
- Nestlé Japan's Wellness Ambassador Program
- Jet Airways Caught in an Air Pocket
- Electric Vehicles: Will They Trigger an Energy Crisis?
- Houston Astros: Leveraging Data Analytics to Win the World Series
- UFIDA (D)
- UFIDA (E)
- UFIDA (F)
- Venture Capital in the Middle Kingdom
- Yanzhou Coal Mining Company Limited: Overseas Acquisitions
- YT0 - A Pioneer in China's Express Business Model
- Zenglibao: An Internet Money Market Fund Run by Tianhong Asset Management Co, Ltd
- Zhejiang Semir Garment Co, Ltd
- Instructions on TOREAD Case Study
- FAW-Volkswagen Audi: An Overall Definer of 'Luxury' Cars in China (2001-2011)
- Ningbo FOTILE Kitchen Ware Co, Ltd
- Founder's Diversification
- Decision Making in a Critical Development Phase: The TOREAD Case
- State Street Corporation: Champions of Diversity and Inclusion
- Harley-Davidson: Caught between Profits and Politics
- Online Buying in UAE: Going Beyond Borders
- Social Engineering: An Emergent Threat to Business?
- Deliveroo: The Food Delivery Startup on an Expansion Spree
- Italian Soccer Giant Juventus - Game Plan to Build the Brand
- Zume Pizza: Disrupting the Pizza Supply Chain
- Johnson & Johnson to Re-launch Baby Care Products: A Move in the Right Track?
- Häagen-Dazs: Poised to Become an Iconic Brand
- JetSetGo: The Uber of Indian Air Travel
- Maslow's Hierarchy of Needs: A Millennial Perspective
- Can Starbucks Regain Its Mojo in China with Alibaba Partnership?
- OnePlus: Rewriting the Single Product Success Story
- NMC Healthcare's Acquisition of Al Zahra Hospital: A Trendsetter in GCC Healthcare?
- Campbell Soup in a Soup?
- Cuba Sans Castro: The Road Ahead
- Amazon Prime Day: A Sustainable Marketing Gambit?
- Walmart Woos Microsoft to Take on Amazon
- Feminisation of Health Workforce: An Evolving Trend
- East Kolkata Wetlands: Epitomising Urban Ecological Sustainability?
- Walmart-Flipkart Deal: Taking Amazon Head-on in India?
- In Reach Africa': Boehringer's Healthcare Sustainability Initiative
- Molson Coors' Cannabis Connection in Canada: A Good Bet for Real Growth?
- IKEA's Furniture Take-back Policy: Promoting Circular Economy?
- EU Slaps Fine on Google: End of the Road for Android Monopoly?
- Billion Tree Tsunami': Pakistan's Drive for a Greener Future
- Burberry Burning Excess Stock: An Ethical Move?
- Parle Rides the Premium Path: Will It Pay Off?
- AT&T's AppNexus Acquisition: A Move to Counter Google-Facebook Duopoly?
- Cyberbullying: A New Global Menace
- Has Netflix Reached Its Peak?
- Talent Management for HiPos in the Digital Age
- ShopUp - A Game Changer for Facebook Entrepreneurs
- Zara vs H&M in Fast Fashion
- Jaquar India: Driving Growth Through Innovation
- Restructuring of Ogilvy to Embrace New Age Challenges
- Mamaearth: The Start-up that Keeps Babies Toxin Safe
- Street Food in UK: A New Kid on the Casual Dining Block
- Venezuela's Crumpling Oil Industry: Can China be the Saviour?
- Workplace Happiness: Are Women Happier than Men?
- Apple to Address Gender Pay Gap in UK Operations?
- Pernod Ricard's CSR Initiatives: Setting a Benchmark?
- Google-Carrefour Collaboration: A Strategic Deal for the Grocery Giant?
- Ranbir Kapoor: A Story of Celebrity Brand Resurgence
- Is Uber Driving Gender Discrimination?
- Subscription Box: A Sustainable Business Model?
- eSports: A Disruptive Market Trend?
- The Tesco-Carrefour Deal: A Strategic Alliance in the Supermarket Business?
- Lean Six Sigma: Ushering A New Era in Healthcare?
- Apple Sees Opportunity in Augmented Reality
- Plastic Pollution: A Rising Global Threat?
- Waste Management: In Search of a Sustainable Solution for the Mountain Ecosystem
- The US-China Trade War: Escalating Tensions
- See Now, Buy Now': A Sustainable Model for the Fast Fashion Industry?
- Debiasing the Organisation: A Tall Order?
- Hospital Corporation of America: Redefining Ethics in Healthcare Business
- Social Network 'hello': Calling India
- Starbucks' Store Closures: A Right Strategy for Growth?
- Savlon: Brand Repositioning for Value Creation
- Brand Virat': Can Overexposure Lead to Brand Dilution?
- EVERYTABLE: The Fast Food Restaurant Chain on a Social Mission
- Google Faces the Heat for Unfair Trade Practices in India
- Vietnam: The Magic Land of Manufacturing
- Google's Investment in JD.com: A Win-Win Strategy?
- Tesco's Strategies to Tackle Food Waste
- Beauty Brand Glossier's Digital Engagement for Growth
- Blockchain: A Marketing Game Changer?
- Mswipe: Leveraging the Digital Payments Landscape in India
- HUL Forays into Traditional Indian Breakfast Segment
- China's DiDi Drives into Mexico on a Global Expansion Spree
- Shadowing at Workplace: A Recipe for Organisational Success?
- The Dark Side of Social Media
- Can the War Against Glaucoma be Won?
- Thyssenkrupp-Tata Steel JV: A Landmark Deal in the Steel Industry?
- IKEA's 'Food is Precious' Initiative: Wasting Less for Feeding More
- Bayer-Monsanto Merger: Concerns Still Abound
- Ola Launches 'Mission: Electric' - A Move Towards a Greener Environment?
- Dick's Sporting Goods' Clarion Call for Common Sense Gun Reform
- Will Walmart's Mass-to-Class Strategy Work?
- WHO's Position on Gaming Disorder: Are the Stakes High for the Gaming Industry?
- Walmart's Robotic Workforce: Can Man and Machine Coexist?
- Private Aviation Taking Wings in Turbulent Times
- The Commonwealth Bank of Australia: Facing Data Breach Crisis
- Arby's: Turnaround Plans of the US Fast Food Chain
- Bisleri International Goes Fizzy with Mango Fonzo
- HM Land Registry: On the Brink of a Major Overhaul
- Reliance versus Airtel: Battle for Supremacy Reaches the Cloud
- Alibaba: Diversification at the Cost of Profits?
- Frito-Lay's Vision of the Future of Snacking
- George Weah's Transition from Sports to Statesmanship
- Innocent Drinks: Adding Fizz to the Brand through Coca-Cola
- NTPC's New HR Initiatives for Long Term Business Growth
- Twinkle Khanna: The Shining Face of Celebrity Endorsement
- Amazon Buys Ring: Can the Deal Spell Magic?
- Big Data in Healthcare: Heralding a New Revolution
- Tupperware: Scaling New Heights with NASA's Space Mission
- Ride Hailing Service Grab: In Quest of Dominance in Southeast Asia
- Emotional Machines: Redefining Artificial Intelligence
- Nike Flaunts Social Responsibility as a Reinvention Strategy
- Instagram's Tryst with Digital Marketing: A Trendy Move?
- Carillion Collapse: A Failure of the Free Market?
- The Indian Automobile Industry: Driven by Digital Innovations
- Globalisation of Traditional Chinese Medicine: Are the Stakes too High?
- Ethiopian Airlines: Growth Strategies to Dominate the African Sky
- Khadi by Raymond': Making Khadi a Fabric of Choice
- Samsonite CEO Ramesh Tainwala Steps Down Over Resume Padding
- Zara's Success Recipe: A Zest for Customer Co-Creation
- ITC's Solid Waste Management: Creating 'Wellbeing Out of Waste'
- Gibson Brands Inc: Can the Iconic Guitar Maker be Revived?
- Micromax's EV Venture: A Prudent Business Strategy?
- Rent the Runway: A Noble Endeavour for Haute Couture?
- Harry's On an Expansion Plan to Grow Beyond Shaving
- Blue Economy: An Evolving Success Story or Wishful Thinking?
- Facebook's Debut in Online Dating: A Move to Outsmart Tinder?
- Nestlé India's Strategic Move to Win the Breakfast Cereal Segment
- FIFA World Cup 2018 in Russia: A Marketers' Roulette?
- Harley-Davidson's Business Strategy to Boost Sales in India
- HondaJet: Expanding Wings in India
- Tencent-JD.com Deal to Buy Vipshop Stake: A Move to Take on Alibaba?
- Smiley's Plans to Increase Presence in India
- Uber to Focus on Core Markets for Growth
- Grey Group's Innovative HR Practices
- Pharma's Drug Discovery Challenge: Can Artificial Intelligence Show the Way?
- Walmart's 'Fight Hunger Spark Change' Campaign: A Move for Hunger Relief in the US
- Odeon Cinemas Group: Reinventing Cinema to Stay Relevant
- Ingvar Kamprad: The Visionary In Furniture Retail
- Indo-China Relations: In Search of a Paradigm Shift
- The KFC 'Chicken Crisis': What Went Wrong?
- Richemont Acquires Stake in Yoox Net-á-Porter: A Boost to Online Luxury Retail?
- Recruiting through Social Media: Will Instagram Up the Ante?
- Student Suicides in India: The Harrowing Story
- Shell's Rendezvous with Renewable Energy: A Welcome Move?
- Pepperfry's Digital Initiatives: A Move to Stave Off Competition?
- Sustainability International’s Alliance with ConsenSys: Leveraging Technology for Social Impact
- CVS Health: Promoting Innovative Healthcare
- Human Trafficking in India: Ringing Alarm Bells
- HR Startup Reculta: Using Technology to Ease the Hiring Process
- Pharma's Ordeal to Address the Global Problem of Obesity
- Can Fast Food Major Subway be Saved?
- We Can Stop Tesla': Volkswagen AG's Electric Vehicles Strategy
- Illegal Gambling in Russia: Will it Endanger the 2018 FIFA World Cup?
- Tesla: Turbulent Times Ahead
- MakeMyTrip: Deploying Open Source Technology to Drive Growth
- Pierce Brosnan's Surrogate Advertising Pandemonium
- Cloud Computing: A Boon for the Healthcare Industry?
- The Ocean Cleanup: A Dutch Solution for the Great Pacific Garbage Patch
- Tyson Foods' Beyond Meat Investment: A Strategic Move?
- ReTuna Återbruksgalleria: Promoting Responsible Consumption
- Exam Malpractices: A Bane for Indian Education System?
- Convenience Stores in the US on an Inconvenient Path
- Rentickle: Growth Story of the Lifestyle Goods Rental Start-up
- What Makes Hotstar Streaming Service Superstar in India?
- Ethnography: An Effective Tool for Business Solutions?
- Digital Gaming Industry: The India Story
- Women Farmers in India: A Clarion Call for Empowerment
- WhatsApp Pay: Will it Disrupt India's Digital Payments Space?
- Bumpadum: Bringing Innovation to Indian Diaper Market
- Coca-Cola Goes Alcoholic in Japan: A Sensible Move?
- Chocolate Goes Bitter in Africa?
- PwC under SEBI Ban: What Lies Ahead?
- Johnnie and Jane Walker: Can the Two Scotch Brands 'Keep Walking' Together?
- The US Fast Food Chain Chick-fil-A's Menu for Success
- Blaze Pizza: Expanding to Gain Global Footprint
- Iceland: A Torch Bearer for Gender Wage Equality
- Warby Parker's April Fool Gimmick Goes Awry
- Everyone Can Create': Apple Sparks Student Creativity
- Republic TV's Controversial Entry Strategy
- Modest Fashion: Will It Divide What Was United by Faith?
- Design Thinking at Cisco: Creating HR Excellence
- Cape Town Water Crisis: What Lies Ahead?
- Ola Goes Global: A Move to Take on Uber?
- Flux Auto's Self-Driving Truck: The Pride of India?
- Digitalisation of Education in India
- PIRCH Inc: 'De-perching to Re-perch'
- Walmart Goes to the Cloud: A Move to Take on Amazon?
- The Emirates-Airbus A380 Deal: Negotiating To Survive?
- Disney-Fox Deal: Strategy to Navigate the Digital World
- Rebooting Maruti Suzuki: The CEO Kenichi Ayukawa Way
- Zuckerberg's Strategies to Fix Facebook in 2018
- Google's Oreo Go: A Strategic Drive for Internet Adoption
- Vaidyanathan: Another Emerging Leader from the ICICI Stable?
- Danone to Exit Indian Dairy Business: What Went Wrong?
- Rise of the Refurbished Goods Market in India
- YellowPepper: Boosting Mobile Payments Technology in Latin America
- Pharma Sector in Greece: In Search of an Overhaul?
- ITC's Brand Expansion Strategy through 'Aashirvaad'
- Fujifilm's Xerox Acquisition: A Reinvention Strategy?
- Trivago: The Hotel Search Engine On a Roll
- Aamir Khan: The Marketing Guru of Bollywood
- Tesla's Pay Plan for Elon Musk: A Radical Move in Corporate History?
- The 'Girl Effect': Transforming the Lives of Adolescent Girls
- Balkrishna Doshi: 'The People's Architect'
- Diet Coke Relaunch: Is Coca-Cola Shifting from 'One Brand Strategy'?
- Blockchain: A Boon for the Pharma Industry?
- The Amazon-Berkshire-JPMorgan Healthcare Disruption Spree
- Can Apple Storm the Video Streaming Space?
- Xi Jinping: Redefining Leadership in China
- Zipline: The Startup on a Lifesaving Mission in Africa
- Horlicks' New Strategy to Beat the Clutter and Stay Relevant
- LGBT Inclusion in Workplace: An Evolving Conundrum
- IoT for Disaster Management: Is India Ready?
- Tata Trusts: Redefining Corporate Philanthropy
- Khelo India: Reviving the Sports Culture in India
- Reviving Colonel Sanders: KFC's Iconic Brand Mascot
- BBC Bets Big on India: A Strategic Move?
- Patanjali Goes Online: A Move to Beat HUL?
- Radio Mirchi Tunes into the UAE - Are You Listening?
- The Tide Pod Challenge: A Brand Crisis for P&G?
- Apple Slowing Down Older iPhones: A Wise Business Strategy?
- Dubai's Rising Inflation: What the Index Portends?
- Old Monk: The Brand Forever
- Cineworld's Takeover of Regal: A Strategic Move?
- Internet Use in Vernacular Languages: The Ripple Effect
- Gender Lens Investing: Exemplar of Social Change
- Idea Cellular-Vodafone Merger: A Win-Win Deal?
- Türk Telekom Deploys TEOCO: A Move to Provide Differentiated Customer Experience
- Sweden's Cashless Economy: A Model to Emulate?
- Beyond Brexit: What Awaits the UK Pharma?
- SOBHA Limited: Building Brand Brick by Brick
- Kingdee in 2011: Stranding or Dormancy?
- Beyondsoft Co, Ltd (B)
- Beyondsoft IPO (A) and (B)
- Beyondsoft IPO (A)
- Beyondsoft IPO (B)
- Beyondsoft Co, Ltd (A)
- Microsoft Participações
- Customer Acquisition at Castlight Health, Inc
- Seeking Balance Between Social Purpose and Entrepreneurship: Homeland Development Initiative Foundation
- Ricoh Canada Inc
- Direct Response Advertising at Liberator Medical Holdings, Inc
- Accounting for Customer Solicitation at Workday, Inc
- IDIEM: Catalogo Verde
- Petróleos Mexicanos (Pemex)
- Accounting for Multilevel Marketing Activities at Pre-paid Legal Services, Inc
- Volvo and Geely
- TAEQ: Premium Lifestyle Private Brand (B): Grupo Exito (Colombia)
- Ocean 42SS Fishing Boat
- Nine Dragons Paper: 2009
- Pantera Communications, Inc
- Biore®: The Branding Challenge
- Primo Benzina AG
- Mitalio Software
- Statoil ASA: Global Energy Company
- Kenny Rogers Roasters in China (B)
- PepsiCo in Mexico
- Zoomcar's PEDL: Promoting Multi Model Urban Mobility
- TTK Prestige Ltd: Growing with Chandru Kalro
- Fast Food Chains in Ghana: A Cause of Rising Obesity?
- China's Digital Currency Plan: A Monetary Innovation in the Making?
- Syrian Conflict: A Geopolitical Disruptor?
- Philip Morris' Smokeless Innovation
- France to Ban Oil and Gas Exploration: Can It Combat Climate Change?
- Alibaba-MoneyGram Deal: What Went Wrong?
- Managing Multiple Bosses: A New Age HR Conundrum?
- IBM Restricting Remote Work: An Alarming Policy Reversal?
- Starbucks' Plans in Italy: Carrying Coal to Newcastle?
- Banka BioLoo's Environment Friendly Toilets
- The 'REALCAR' Project: Adopting Circular Economy Practices for Sustainability
- Global Himalayan Expedition: Touching Lives of Millions
- Airline Industry: Using Big Data to Enhance Customer Experience
- Stuart Weitzman's Brand Journey: Staid to Stylish
- SpiceJet's Successful Turnaround Strategies
- OYO Townhouse: A Game-Changer for OYO Rooms?
- Selfie Addiction: A Growing Social Concern?
- Jayem Neo: Will Tata Nano's Comeback Brand Be a Game-changer?
- H&M to Unveil Arket Brand: A Move to Go Upmarket?
- Wipro Digital's Cooper Acquisition: Expanding Strategic Design Capabilities
- General Motors: The Global Giant Loses Way in India
- Emmanuel Macron: A New Ray of Hope for France?
- Business Anthropology: An Evolving Domain of Practice
- Can Amazon Win the War in Selling Luxury Brands?
- Toys 'R' Us: Struggling for Survival
- Washington Post: Proposing a New Future for Print Media?
- Fighting Food Waste in Africa Through Engineering Innovation
- Boeing-Bombardier Dispute: Escalating Beyond National Boundaries?
- Geely-Volvo's Move to Make Next Gen EVs
- LG 'ThinQ': A Brand New Vision to Make Life Better
- Uber to Turn Over a New Leaf with Dara Khosrowshahi
- IKEA's Acquisition of TaskRabbit: A Move to Secure Customer Success?
- Chandra on an Overdrive to Revamp Tata Group
- Dunzo: The 'Errand Boy' of the Internet
- Tech Start-up Pymetrics' Innovative Hiring Practice Using AI
- Cashless Economy: Is UAE Ready to Accept the Challenge?
- Tiger Balm: Can the Ailing Brand Roar Back to Success?
- The Arab 'Black Friday': Will Dubai's Malls Survive Souq's 'White Friday'?
- Telesom Zaad: On an Inclusive Mission in Drought-hit Somaliland
- Hero MotoCorp: Surviving the JV Split
- Is Artificial Intelligence in Apple's DNA?
- Stitch Fix: The Fashion Startup with a Difference
- Marketing a Weed Brand 'Dank' - the Jay Griffin's Way
- Tata Cha' Café: Motivating the Millennials to Drink Tea?
- Kheyti - Making India's Small Farmers Smarter
- NIIT: Driving on Digital Transformation Trend
- Is Pro Kabaddi Changing the Face of Indian Sports?
- Future Group's Reorganisation Strategies
- Bonobos Acquisition by WalMart: Setting a New Benchmark in Multichannel Experience?
- Brandless: Wooing Buyers Without a Brand
- Changing Dynamics of Indian Ice Cream Industry
- Pizza Hut: Leveraging the Digital Space for Growth
- ArcelorMittal Set to Seal SAIL JV: Opening the Doors for 'Make in India'?
- Bosses or Leaders - Who Drive Organisational Success?
- Saudi Arabia Under the New Crown Prince: Heralding a New Economic Era?
- Wifi Dabba - Will It Disrupt India's Mobile Data Market?
- Bioeconomy: Driving Innovations in Canada
- LEGO: On Road to Sustainability
- Samsung: Will Change of Guard Change Corporate Culture?
- Air India: Transitioning from Public to Private Ownership
- Pivotel's Strategic Acquisition of Satellite Provider GMN
- Hurricane Harvey: America's Unforgettable Nightmare
- The US Retail Industry: Engulfed in an Apocalypse?
- Is Japan the Next Powerhouse of the Bitcoin Market?
- Soko Jewelry, Fast Fashion, and Building a Virtual Factory
- MAX: Kickstarting Last-mile Logistics in Lagos
- Scaling Sanergy: Growing a Promising Sanitation Start-up
- Mobile Surveys Inc
- Bridge International Academies
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- LaGray Chemical Company
- Fula&Style
- Computer Warehouse Group Shifts Strategy
- Teatulia
- Yolia Health
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- KERAjet
- Scytl
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- Biocentury (B)
- Biocentury (C)
- Biocentury (Epilogue)
- Biocentury (A) (B) (C)
- Wuaki.TV
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- AB-Biotics
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- Dilemmas of an Entrepreneur (B): In the Spanish Contact-centre Sector (2000-2005)
- The Fuertes Vientos Wind Farm
- Sidney's Art Gallery
- Southeast University Health System
- Narcolarm, Inc (B)
- Narcolarm, Inc (A)
- Erie Hospital
- Owen Hospital
- Scarpe Italiane, SpA
- Barrington Products, Inc
- Santaló, SA
- Netflix: A Ubiquitous Global Entertainment Company?
- Starbucks' Expansion Plans for China
- Marriott International: Embracing Digital to Connect with the Millennials
- American Tech Giants in Europe: Negotiating a Steeplechase?
- Social Media Crisis at IndiGo Airlines
- Will BP and Shell Flare Global Warming in the Future?
- Gender Inequality at Workplace
- Royal Dutch Shell Plc: Overcoming GDPR Challenges
- Coach - Kate Spade Merger Puts Michael Kors in a Spot
- Happiest Minds' Strategic Acquisition of Cupola Technology
- Tolaram Innovating in the Nigerian Market with Indomie
- Hawa Badlo': A Social Movement to Combat Air Pollution
- XSEED: Redefining Primary Education in India
- Nestlé - Blue Bottle Coffee Deal: Driven by Desire for Growth in the US
- L'Oréal's Body Shop Acquisition: What Went Wrong?
- Al Ustad Special Kabab - The Rise of an Iconic Brand
- Turmoil at Infosys: Is Corporate Governance at Stake?
- Indian Generics Industry: Headed for a Growth Spurt?
- Jumboking: The Aspirational Indian Brand
- Unilever's 'Seventh Generation' Acquisition: Going Green?
- FIFA Under-17 World Cup: Reviving Hopes for Indian Football
- Tokyo Olympics 2020: Challenges Galore
- TCS's AI Product Ignio: Will Branding Help Reduce the Uncertainty?
- Russian Pharma Industry: Striving to Attain Self-sufficiency
- Citadel Group's Acquisition of Charm Health: A Win-win Deal?
- Nestlé India's Comeback Strategies
- Samsung - Revolutionising Customer Service in India
- Papa John's - NFL Controversy: Taking the Crust off the Pizza?
- Chinese Super League on a Mega Spending Spree
- FMCG Major Britannia: Focusing on Premium Segment for Growth
- Alibaba Invests in Tokopedia: A Boost for Indonesia's e-Commerce Market?
- Blue Whale Challenge: The Vicious Face of Internet
- Agriculture: The New Driver of Italian Economy?
- The Levelfield School - Transforming Education the Unconventional Way
- The Rohingya Crisis: An Indian Perspective
- Brand Relaunch of PepsiCo India's Kurkure
- The Walt Disney Company: Leveraging Technology to Stay Relevant
- Facebook's Ozlo Acquisition to Strengthen AI
- China's Tryst with AI: Harbinger of a New Global Order?
- Can Dubai Be the Epitome of World Happiness?
- Will Blockchain Disrupt the Finance World?
- Higher Education in the Digital Era: Changing Dynamics of Marketing
- Peer Feedback at Stress Engineering (A and B)
- German Pharma Industry: Striving to Grow with Innovation
- Google for Jobs': Will It Disrupt the Recruiting Industry?
- Elzra Corp
- Dabur's Digital Strategy to Drive Growth
- Pleasant Ridge Habitat for Humanity Second Chance Home Supply
- Can India Emerge as a Front Runner in Fighting Climate Change?
- Onida's Comeback: Can the Dead Brand Be Revived?
- SAIC Motor's India Debut: A Disruptive Move?
- Bajaj Allianz General Insurance: Using Humour to Break the Clutter
- Rise Asset Development: Scaling a Social Innovation
- Solome Tibebu: Evaluating Possible Business Models
- Inbisco India: Plans to 'Stay Awake, Stay Ahead' with Kopiko Brand
- MobiKwik - Bajaj Finance Deal: Heralding a New Era in Digital Payments Space
- Instant Classroom': Vodafone's Refugee Empowerment Initiative
- Nordstrom's Reinvention Plans to Stay Relevant
- The Indian Mutual Fund Industry: Shaking up to Spruce Up
- The Advertising Agency Business: Strategies to Brace Change
- Dubai Fitness Challenge: In the Quest for a Healthier Lifestyle
- Unilever's Unconventional Hiring Experiment
- Emojis in Business: Breaking Barriers in Communication
- MTNL Debt Restructuring: A Precursor for Revival
- Hampton Creek in Turmoil
- India's First Bullet Train Project: A Big Leap to the Future?
- Amazon: A Sleeping Giant of Digital Advertising?
- Sephora's Retail Innovation
- Titan: Weaving Growth Plans with 'Taneira'
- Amazon's Market Entry Strategies in Australia
- China's Belt and Road Initiative: A Strategy to Sustain Its Global Dominance?
- Amazon vs Flipkart: Battling for e-Commerce Supremacy
- The Inspiring World of Finnish Education
- EverYoung's Unique Recruitment Strategy
- Australia: The Hot Spot for International Education
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- The Global Consulting Firms' Marketing Game Plan
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- Alex and Ani: The Unconventional Lifestyle Brand
- She Grabbed His What?: A Personnel Management Dilemma - Case A
- Nike Ties up with Amazon: A Strategic Move?
- She Grabbed His What?: A Personnel Management Dilemma
- Alzheimer's Market: Is Big Pharma Losing the Battle?
- Alibaba's Hema Stores: Disrupting China's Retail Landscape
- Telecom Major BT's Strategy to Regain Customer Trust
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- Snapdeal 2.0: Rebirth of the Online Retailer
- Common Sense Marketing: Skill Sets for the CMOs
- Nebia: Revolutionising Shower Technology for a Social Cause
- Ralph Lauren's 'Way Forward' Plan: Stuck in Uncertainty?
- Ather Energy's Smart Scooter: A Disruptive Innovation?
- Indian Biotech in 2025: A Billion Dollar Dream
- The Single, the Better: A Corporate Bias for Productivity?
- Michael Kors Eyes Expansion as a Growth Strategy
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- Volvo's Branding Strategies: Changing Gears for Greater Appeal
- Buffalo Wild Wings: Chasing Growth in Same-store Sales
- Facebook Stories: A Move for One-upmanship?
- Facebook's 'Express Wi-Fi': Poised for Success?
- Is Technology Abetting Terrorism?
- Airtel Launches 'Project Next': Digital Innovation to Enhance Customer Experience
- MGNREGA: The Hope-hype Paradox
- Industrial Enzymes: A Growing Market Trend?
- Whatfix: A Game Changer in Enterprise Resource Management?
- McDonald's India: Brand Reputation at Risk?
- Upheaval in Uber
- Can Frugal Innovation Eradicate Inequality?
- Can H&M Overshadow ZARA in India?
- Kanyashree Prakalpa': Road to Women Empowerment?
- What Keeps Amazon Ticking Against Legacy Retailers?
- Islamic Banking: Africa's New Growth Frontier?
- Boomerang Employees: A Good Hiring Strategy?
- Alibaba's Transformation as a Global Brand
- Mattel's Revamped Strategy for China
- Flipkart - Adding Private Labels to the Cart
- ClassDojo: The Education Start-up with a Difference
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- Volvo's Move to Make India a Manufacturing Base
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- La Opala's Turnaround Story: From Anonymity to Dominance
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- Music Retailer HMV: Rebuilding the Brand from the Brink
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- Puerto Rico Debt Crisis: What Lies Ahead?
- Heineken N.V.'s Strategy to Dominate the Global Beer Market
- Samsung's Acquisition of Harman: A Strategic Growth Opportunity?
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- Microsoft's 4Afrika Initiative: Promoting Growth Through Technology
- Rural India: A Huge Market for ICT Products
- Chai Point: An Indian Tea Retail Chain
- MTR's Foray into Ready-to-eat Breakfast Segment
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- UberEATS: Can It Win the Online Food Delivery Market in India?
- Microsoft's Move to Make AI Mainstream
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- Can Fashion Retailer Coach Regain Its 'Upscale' Tag?
- JioFiber: Will It Disrupt India's Home Broadband Market?
- Hasbro: Driving Growth Through Digital Games
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- Can Big Pharma Survive the Ongoing Patent Cliff?
- IoT in the Indian Dairy Industry
- Mumbai Dabbawalas Go Digital
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- Mankind Pharma's Prega News: Striking an Emotional Connect with Corporates
- MobiDent: 'Dental Clinic in a Suitcase'
- India's Pledge to Double Farmers' Income by 2022: A Rhetoric or Reality?
- Amazon Acquires Souq.com: A Strategic Move to Win the Middle East
- Indian Craft Beer Brand 'Bira 91': Frothing over to Expand Footprint
- Norway's Electric Vehicle Surge: A Model to Emulate?
- Google's Internet Saathi: Bridging the Digital Gender Divide in India
- Cola Giants Facing the Heat of Drought in India
- Goldman Sachs' Contingency Plans: What's in Store After Brexit?
- Coca-Cola's Restructuring Strategies to Retain Fizz
- NoBroker: The Real Estate Disruptor
- Airbus: Flying with Innovations
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- Samsung Pay: Revolutionising Mobile Payments
- Staples' Rebranding Strategies to Retain Legacy
- Hrvatski Telekom's Transformation: The Davor Tomaskovic Way
- Gett: Getting It Right to Move Ahead
- Estée Lauder's Strategy for Millennials
- Coca-Cola's Plastic Pollution Conundrum
- Maersk-Alibaba Alliance: A Win-win Deal?
- Wikitribune: Promoting Evidence-based Journalism
- Reforms in Health Sector: Can India Scale up Success?
- Blackberry: On a Revival Mode
- Vice Media: The Cult Brand for the Millennials
- International Schools in China: Are They at the Crossroads?
- Haier India: Can It Beat the Indian Summer with Humour?
- Marketing the Rainbow: The American Express Way
- LEGO: Troubled with Copycats in China
- Macy's Scripting a New Growth Journey with CEO Jeff
- SpiceJet's Foray into Retail: A Move in the Right Direction?
- Freshdesk: Providing Customer Solutions the Fun Way
- China's Robot Industry: Can It Reverse Its Dwindling Fortunes?
- Pokemon Go: A Genre Changing Game or a Passing Fad?
- Reliance: Gearing up for Third Generation Succession Planning
- Malaysia Airlines: Bouncing Back from the Brink
- Bundelkhand: On Survival Pangs Driven by Drought
- JC Penney Closing Stores: Wary of Online Retailers?
- Nielsen - Richrelevance Collaboration: Redefining Retail Experience?
- Israel: The Global Start-up Powerhouse
- Can Swatch Set off an Alarm in the Smartwatch Market?
- BYJU's App: Spreading Love for Learning
- Dubai Future Accelerators - Will the Entrepot City Race Ahead of the Competition?
- Amazon Go: Debuting 'Just Walkout' Retail Experience
- Alibaba's Bailian Deal - The Next Big Move in Retail?
- Will the US Continue to Dominate the Global Economy?
- Trump's Immigration Ban: What It Portends for Doing Business in the US?
- Energy Transfer Partners' Strategy to Resolve Dakota Access Crisis
- YES Bank's 'Responsible Banking': A Sustainable Strategy?
- Mattel Inc: CEO Margaret Georgiadis' Challenges to Drive Growth
- Payless ShoeSource Inc: Can It Survive Retail Bankruptcy?
- Nintendo Switch: A Game Changing Console?
- Saavn: Real Time Marketing Strategy
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- Tesco's Booker Acquisition Move: A Wholesale Deal for the Retailer?
- Gujarat Pharma Industry: Taking Giant Strides in Export
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- HSBC: Facing the Flak for Environmental Breach in Indonesia
- Domino's in India: Can It Regain Its Dominance?
- WhatsApp Status Upgrade: Sounding the Death Knell for Snapchat?
- Google Home vs Amazon Echo: War of the Titans for a Smarter Home
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- Priyanka Chopra: The Making of a Celebrity Brand
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- The Cab Aggregators Set the Indian Automobile Industry Thinking
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- Can Renault Replicate the Success of Its KWID Model in India?
- Kickstart: Turning Wheels for the Differently Abled
- India's Gourmet Coffee 'Araku' Goes Global
- Amazon or Netflix: Who Would Rule the Roost in Video Streaming?
- DMart's Successful Retail Journey: A Lesson for Indian Retailers?
- Breaking Social Stereotypes: Setting New Trends in Indian Advertising
- Volkswagen's 'Together - Strategy 2025' - A Lofty Vision?
- Entrepreneurship in Bahrain: Can the Little Kingdom Compete with the Big Boys?
- The Business of Marijuana: Struggling for Legal Identity
- Etihad Aviation: On the Throes of Management Overhaul
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- Artificial Intelligence: Job Creator or Job Destroyer?
- Burj Khalifa: Can the Emirati Pride Outlive Competition?
- North Korea: Living in Isolation
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- PALF: Will It Pay off for Pearson?
- Cathay Pacific on a Business Revamp Strategy
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- McDonald's Stake Sale in China: Can It Unlock Growth Potential?
- Alibaba Gears up to Capture Southeast Asian Market
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- Grade Bank': A Glossy Deal for China's Education System?
- McBreakfast: McDonald's Breakfast Revolution
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- Nestle SA: Moving up to the Next Level of Social Value Creation
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- Next Plc - Falling Fortunes of the Fashion Chain
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